Lumberjack Brand Marketing Executive

Flo Mağazacılık ve Pazarlama A.Ş.

Who are we?

This is FLO! We always pursue the development that will make all our stakeholders, whose lives we touch, say "My Future is Here". By taking advantage of these development opportunities, we transform FLO into a living space that will nourish our sense of belonging. We do not consider this living space separately from the technological opportunities that are an integral part of our lives.

Operating in more than 20 countries in 3 continents our company has FLO, In Street, Nine West, Lumberjack and Reebok store chains as well as Kinetix, Polaris, Butigo, Dockers by Gerli, U.S. Polo ASSN, İnci, Lotto, each of which we sell in our stores, wholesale and online. We serve with over 680 stores and over 14,000 employees.

Which tasks is the “Lumberjack Brand Marketing Executive” responsible for at FLO?

• Own and roll out the global brand strategy in the focused countries,
• Understand business needs, transform data & consumer insights into strategies and adapt to the business inline with new trends in the countries,
• Develop 360 marketing plans, analyze & evaluate brand performance by closely monitoring the local competition,
• Execute the holistic marketing plan, annual budget and communication plans,
• Manage the launches and event activations in the country,
• Work closely with cross functional and local teams in collaboration,
• Prepare the annual online and offline campaign calender and follow up the performance of the campaigns via post analysis to improve the ROI,
• Analyze and develop strategies from consumer researches on the performance, image and communication evaluations,
• Plan and execute with the trade marketing team unique and unrivalled trade support plans,
• Lead brand planning & campaign management process, coordinate the agencies both in ATL and BTL inline with the campaign calender.

If you think the job description is appropriate for you and;

• Bachelor’s degree in Marketing, Business Administration, Engineering, Economics or related field,
• 5+ years of experience in brand management, marketing communications, & campaign planning and management positions in offline/online retail company,
• Knowledge of budget planning and multi - agency (media, creative and social media) management experience in identifying creative solutions in line with the brand communication plan,
• Superior communication and presentation skills,
• Commercial and strategic point of view,
• Ability to interpret various customer insights, strong creative,
• Strong analytical and conceptual skills,
• Highly motivated, dynamic, result oriented,
• Passion for the fashion and fashion bran marketing,
• High “bias for action”,
• Curious, insight driven, has a growth mindset, flexible thinking,
• Ability to take agile actions, act as growth hacker,
• Proficient in verbal and written communication skills, prone to teamwork and management,
• A visionary marketing professional with a strong and authentic business sense and the real desire to achieve targets,
• Fluency in English,
• Proficiency in MS Office.

How does the recruitment process work at FLO?

We consider all our applicants equal regardless of their language, religion, race, and gender. We apply tests and inventories to measure the skills expected from the relevant position, and we carry out our processes with structured interviews in order to determine the competences correctly. We inform each candidate about the process at every stage of the process.