Brand Activation Manager

Johnson & Johnson Turkey

Qualifications 

• Education: Min University degree
• Years of Experience: Min 5 years of brand management 
• Language: Good command of english 
• Location: İstanbul 

Technical/Functional Skills Required 

• University educated in business or related disciplines. 
• Work independently who is a good initiator with strong multi-task and time management skills

• At least 5 years of brand management experience gained preferably from reputable FMCG company 

• Insights driven in strong understanding of consumer's and customer's needs 

• Good big picture orientation with attention to details 

• Analtical & Strategic, Team player, self- confident. 

• Innovative, business excellence and results oriented 

• Strong communication and interpersonal skills 

• Strong leadership and business acumen 

• Work independently who is a good initiator with strong multi-task and time management skills

İŞ TANIMI

Johnson & Johnson Johnson & Johnson Services, Inc. is recruiting for a Brand Activation Manager to be located in Turkey.

Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 125 years. We embrace research and science -- bringing innovative ideas, products and services to advance the health and well-being of people. Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world. 

With $70.1 billion in 2015 sales, Johnson & Johnson is the world's most comprehensive and broadly based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical, and medical devices and diagnostics markets. There are more than 265 Johnson & Johnson operating companies employing approximately 126,500 people and with products touching the lives of over a billion people every day, throughout the world. 

Thriving on a diverse company culture, celebrating the uniqueness of our employees and committed to inclusion. Proud to be an equal opportunity employer. And our culture is interconnected by the shared values of Our Credo. It’s a culture that celebrates diversity and diverse perspectives. It helps employees achieve an effective mix between work and home life and supports their efforts to have a positive impact on their communities. 

Summary of the job: 

(Lead all marketing activities in Turkey from bussiness planning to implementation of integrated marketing activities to deliver brand and business objectives. The scope includes developing annual business plan, new product launches, advertising across both conventional (TVC & Print) and emerging media (Online, Social Media,Mobile), PR and BTL (Brand Communication in the stores). Brand Communication development is based on integrated consumer, shopper & professional insights and bussiness opportunities.

Duties & Responsibilities 

• (Drive brand plans with objective to grow Brand Equitiy, usage, consumptions and loyalty to meet business objectives 

• Lead business analysis and development of annual integrated marketing plan to grow the category and build strong leadership, countering competitor activities 

• Plan & execute integrated marketing campaigns based on strong understanding of consumer, shopper and profesional insights and business opportunities. 
• Work closely with Sales and Professional affiar teams to develop key customer programs that help to grow 
• Lead the planning and execution of integrated product launches and new initiatives, including launch meetings, sales planning sessions and communication tools for sales team 
• Through analysis on consumer, market and category trends, brand health, pricing, competition and campaigns tracking, understand opportunities and potential to strengthen future plans and initiatives 
• Manage and own the budget, forecasting and optimise spends for effective utilisation of the investments 
• Implement process improvements 
• Lead peers and in cross function projects