Digital Advertising Specialist

JOTFORM Yazılım A.Ş

JotForm is the first web based WYSIWYG form builder with over 4.1 Million users worldwide. Our offices are located in San Francisco, Ankara and Izmir. We are looking for a Digital Advertising Specialist for our Growth Team in our Ankara office located at a relaxed fun environment in Hacettepe University Teknokent.

Here are the requirements for this position:

• Experience on advertising channels including Facebook, Twitter, LinkedIn and Google
• End to end management ability of Ad campaigns (define, execute, measure & optimize)
• In-depth understanding of key industry metrics (CPC, CTR, CPA, ROAS, Quality Score)
• Proficiency with various types of ads including: Search, Display, Remarketing and Video Ads
• Exceptional analytical skills to measure the success of the campaigns
• Familiarity with Google Analytics or other third party analytics and optimization tools
• Familiarity with SEO best practices, up-to-date techniques, ranking factors and principles
• Ability to work both independently and as a member of a cross functional team
• Good command of English
• A passion to learn and keep up with the cutting edge technologies

JOB DESCRIPTION

When you will be a member of our team, you will:

• Create, implement and track Ad campaigns
• Proactively analyze and optimize running Ad campaigns (keyword research, keyword optimization, ad placement, targeting, testing)
• Define and execute new Ad campaigns aligned with business goals
• Perform Competitive Analysis
• Assess landing pages that are used in search engine marketing campaigns
• Continuously report for ads performance to upper management