Dijital Executive

KAPLANKAYA İŞLETME HİZMETLERİ TİCARET A.Ş

The Job Overview

The ideal candidate will be required to be an experienced, organized, self-starting, and passionate Digital Manager/Web Developer to design, develop and execute a winning website and online campaigns for maximum brand/product exposure with an aim of increased lead generation and strong web presence. This position is responsible for developing and managing a brand new and responsive company website in line with the latest industry trends, and a comprehensive online strategy, including e-Business planning, e-Commerce, and online marketing in order to reach the set target audience locally and internationally.  The position will be supporting the company’s strategic sales efforts, editorial and consumer marketing decisions, design, and overall strategic planning for the online world. The position must be passionately in tune with the latest digital and social media developments, competitor trends, online behavior; and social media best practices. 

Objectives of this role

 • Design/development of a corporate website in line with the latest market trends

 • The new website is to showcase in a creative, user-friendly manner all the company’s property listings linked via in-house CRM with a property search function 

 • Thoroughly understand the digital world within the real estate industry within the region and globally by staying abreast of the digital marketplace activity gained through constant analysis and education; understanding and bearing in mind the company’s perspective

 • Seek out a strong cooperative relationship with multiple business counterparts (Internal teams and Digital Vendors)

 • Accountable for results and reporting, which can in part be defined as the execution of the media plan; measuring media performance and optimizing site/placement after reviewing campaign results; offering tactical alternatives based on client needs and requests.

 • Devising strategies to drive online traffic to the company website

 • Daily tracking of stats, conversion rates and making improvements to the website

 • Developing and managing digital marketing campaigns.

 • Utilising a range of techniques including paid search, SEO, and PPC while working 

 • Managing online brand and product campaigns to raise brand awareness.

 • Managing the update of the company website.

The ideal candidate will be required to be an experienced, organized, self-starting, and passionate Digital Manager/Web Developer to design, develop and execute a winning website and online campaigns for maximum brand/product exposure with an aim of increased lead generation and strong web presence. This position is responsible for developing and managing a brand new and responsive company website in line with the latest industry trends, and a comprehensive online strategy, including e-Business planning, e-Commerce, and online marketing in order to reach the set target audience locally and internationally.  The position will be supporting the company’s strategic sales efforts, editorial and consumer marketing decisions, design, and overall strategic planning for the online world. The position must be passionately in tune with the latest digital and social media developments, competitor trends, online behavior; and social media best practices. 

Responsibilities

 • Design/development of a corporate website in line with the latest market trends

 • The new website is to showcase in a creative, user-friendly manner all the company’s property listings linked via in-house CRM with a property search function 

 • Thoroughly understand the digital world within the real estate industry within the region and globally by staying abreast of the digital marketplace activity gained through constant analysis and education; understanding and bearing in mind the company’s perspective

 • Seek out a strong cooperative relationship with multiple business counterparts (Internal teams and Digital Vendors)

 • Accountable for results and reporting, which can in part be defined as the execution of the media plan; measuring media performance and optimizing site/placement after reviewing campaign results; offering tactical alternatives based on client needs and requests.

 • Devising strategies to drive online traffic to the company website

 • Daily tracking of stats, conversion rates and making improvements to the website

 • Developing and managing digital marketing campaigns.

 • Utilising a range of techniques including paid search, SEO, and PPC while working 

 • Managing online brand and product campaigns to raise brand awareness.

 • Managing the update of the company website.

Managing CRM system and its process.

• Improving the usability, design, content, and conversion of the company website.

• Responsibility for planning and budgetary control of all digital marketing.

• Evaluating customer research, market conditions, and competitor data.

• Review new technologies and keep the company at the forefront of developments in digital marketing. 

Digital Marketing Skills:

• Website Design & Development

• Mobile Responsive Website

• CRM Management

• Google Analytics

• Google Webmaster Tools

• Search Engine Optimisation

• Search Engine Marketing

• Pay per click marketing

• Banner and Retargeting marketing

• Content/inbound marketing

• Google Ads

• Social Media Marketing /Facebook /Twitter /Linkedin /Instagram  

• Email Marketing / Online Chat

• Website Landing Pages 

Required skills and qualifications

• B.A. or B.S.; MBA preferred (i.e. Bachelor in Computer Application (Computers), Bachelor of Technology/Engineering (Computers), Bachelor of Science (Computers).

• Strong strategy background, with at least 3-5 years of experience in a strategy or innovation role  

• Real Estate industry experience desirable (local/international)  

• At least 3-5 years of experience in the digital shopping space and an understanding of the technical and client experience  

• Exceptional project management skills with a proven track record in creating and maintaining a productive, collaborative environment.

• Strong leadership, strategic thinking, and practical organizational planning skills

• Superior relationship-building, communication, story-telling, and negotiation skills within cross-functional teams.

• Ability to identify and articulate opportunities and think out of the box.

• Nimble and flexible with regard to changing priorities and business needs. Proven multi-tasking skills, and ability to meet critical deadlines.

• By nature, be curious and open to investigating unique opportunities to reach the target consumer, yet prepared to provide a point-of-view, recommendation, and alternative options to the various digital media tools in the marketplace.

• Residing / able to reside in Aydın / Didim - Akbuk, Muğla / Bodrum, Milas - Bozbuk