Marketing Executive

Kingspan Yapı Elemanları A.Ş.

ROLE SUMMARY

Responsible for supporting and executing local marketing activities, in line with group and divisional marketing strategies, adapted to local market conditions, customer needs, and business priorities.The role coordinates marketing projects, product launches, content management, events, market insight activities, digital marketing tools, and customer experience initiatives, while ensuring compliance with company policies and standards.The Marketing Executive will be located at the Kingspan Plant in Adana, Turkey and will coordinate regional marketing activities for Turkey and Central Asia.

KEY RESPONSIBILITIES                                                              

• Strategic Marketing Projects

Support the planning and execution of marketing projects, ensuring agreed timelines, operational requirements, and budget controls are followed.

• Product Launch

Coordinate product launch activities in cooperation with Business Unit management, the divisional marketing team, and other relevant departments.

• Content Creation and Management

Maintain up-to-date product literature, prepare relevant content for different communication channels, and monitor website content to ensure accuracy and timeliness.

• Collaboration with Technical Department

Work closely with the technical department to prepare essential documents and materials for internal and external stakeholders.

• Technical Updates

Support the regular update of technical statements, especially those related to product performance.

• Event Coordination

Coordinate and support events, including trade fairs, exhibitions, customer meetings, and training sessions.

• Market Analysis

Collect, process, and evaluate market and competitive data, and support customer surveys and related insight activities.

• Reporting and Administration

Prepare regular updates and reports on marketing activities for the direct manager and regional management.

• Customer Experience Responsibilities

Participate in divisional and local customer experience initiatives and projects. Support the analysis of customer feedback, including NPS surveys and other customer insight tools, and contribute to actions that improve customer satisfaction and marketing-related touchpoints. 

• Digital Marketing Tools and Platforms

Maintain and work with group and divisional marketing tools and platforms, including websites, PIM, CRM, and other digital systems. Support accurate content, data quality, and the effective use of online campaigns and digital marketing channels.

• Miscellaneous Responsibilities

Perform other tasks and responsibilities assigned by the manager.

• Compliance Responsibilities

Respect and comply with the provisions of the Integrated Management System, including ISO 37301 Compliance Management Systems, as set out in the system documentation, in particular the IMS Policy, IMS Manual, procedures, and instructions describing processes carried out at Kingspan.Support and follow the Kingspan Group Code of Conduct and Kingspan Group Product Compliance Policy.Support the product compliance team in its work, including reviewing change requests where required.Comply with the arrangements and guidelines contained in the Marketing Integrated Manual.

FUNCTION REQUIREMENTS

• Education

Master's degree in marketing, economics, business administration or a related field.

• Professional Experience

Minimum 3 years’ experience in a marketing role, preferably in B2B, construction, manufacturing, or a technical product environment.

• Personal Competencies

• Excellent communication skills, with the ability to deliver the right marketing message to the right audience in an engaging and convincing way.
• Strong interpersonal skills and ability to collaborate effectively with internal and external stakeholders.
• Curiosity, creativity, and innovative thinking.
• Analytical skills to evaluate marketing data and campaign performance.
• Good project coordination and planning skills, with the ability to manage multiple activities at the same time.
• Critical thinking and problem-solving skills.

• Knowledge, Expertise and Skills

• Marketing campaign coordination
• Marketing KPI tracking and reporting
• Knowledge of digital marketing tools and platforms
• Understanding of online campaigns and digital marketing channels
• Familiarity with relevant industry standards

• IT Skills

• Proficient use of MS Office applications
• Proficient use of website CMS (content management system) and PIM (Product Information Management) tools
• Solid knowledge of website analytics tools (e.g. Google Analytics, Adobe Analytics)
• Solid knowledge of social media channel usage and analytics
• Proficient use of newsletter/emailing tools

• Languages

• Fluent English, preferably C2-C2 level