Analytical Marketing Executive

Metro Türkiye

We are looking for a Analytical Marketing Executive to be a part of our team in the Advanced Analytics and Data Management Department.

Qualifications

• University degree in Business Administration, Econometrics, Mathematics, Engineering, Statistics, MIS or related sciences
• Fluency in written and spoken English
• Minimum 5 years of experience (min. 2 years in relevant field)
• Experience in working with both offline and online data
• Excellent organization skills with ability to handle multiple projects, priorities and deadlines; in a multinational environment
• Computer skills with proficiency using Microsoft Office (e., Word, Excel, Access, PowerPoint, etc.)
• Excellent verbal and written communications skills with ability to create presentations and compose meaningful reports
• Excellent communication and team working skills
• Strong analytical and problem solving skills
• Ability to think holistically
• Well organized, detail-oriented and self-motivated

Job Description

• Leading local and international Analytical Marketing projects
• Managing customer life cycle processes while improving customer experience starting from registration of the new customer, enhancing customer loyalty via marketing activities, preventing churn customers via prediction model
• Execution of all direct response, personalised activities through the relevant channels in a consistent and efficient manner, eliciting a response from the Customer
• To create action plans based on the results of the analysis and optimize process, campaigns, workflows to improve efficiency and increase output,
• Identifying acquisition, cross-sell, up-sell and retention opportunities via data mining, segmentation, customer profiling and quantitative analysis
• Collaborate and work closely with various Business units; IT, Category, Marketing, CXX and Sales Operation teams
• Supporting business development by providing actionable and insightful recommendations based on market, competitors and new trends
• Improving customer database with local/international projects; defining the optimum data structure parallel to business needs and maintaining highest data quality in terms of recency, accuracy and depth