Category Planning & Activation Manager

Mondelez International

Mondelez International LLC is a whole new company that has been reimagined with a single focus in mind create delicious moments of joy by sharing the world’s favorite brands. Launched on Oct. 1, 2012, and employing around 100,000 people around the world, Mondelez International comprises the global snacking and food brands of the former Kraft Foods Inc.

 

While Mondelez International LLC is new, our brands are as diverse and rich with heritage as the 170 countries in which our products are marketed. As the world’s pre-eminent maker of snacks, Mondelez International LLC has leading shares in every category and every region of the world in which it competes. The company holds the No. 1 position globally in Biscuits, Chocolate, Candy and Powdered Beverages as well as the No. 2 position in Gum.

 

Mondelez International LLC portfolio includes several billion-dollar brands such as Nabisco, Oreo and LU biscuits, Cadbury and Milka chocolate, Tang powdered beverages and Trident gums. Mondelez International LLC has annual revenue of approximately $35 billion and operations in more than 100 countries.
 

• Holding Bachelor’s Degree (B.A.),
• Fluent in English (both verbally and written),
• Having a good knowledge of Field Sales knowledge,
• 8+ years of FMCG sales experience,
• Traditional & National Key Channel Sales background with commercial business and customer execution experience,
• No travel restriction,
• B Class driving license,
• No military obligation for male candidates,
• Being able to work in every part of Turkey in a mobile status,
• Having good knowledge about category dynamics,
• Having a good presentation abilities,
• Holding required abilities in order to manage a project and establish strong coordination among the team members

İŞ TANIMI

• Development of trade programs for both MT&TT Channels based on company targets,
• Creation of promotional mechanisms facilitating implementation of business growing programs,
• Monitor competitive activities,
• Assessment of the effectiveness of the promotions,
• Setting promotional targets (like # of POS, ND improvement etc.),
• Creation of trade tools used to improve volume, distribution and merchandising / visibility in-store achievements,
• Management and supervision over trade promotion budget both for MT and TT,
• Optimising spendings between channels, brands and activities,
• Cooperation with Marketing and Channels Activation Managers withinCreation of POP materials with Perfect Store team for both MT and TT customers, Development & execution of tailor made promotions for particular MT / KATT customers, Preparation and delivery of activities presentation for off-side Field Force meetings (for quarterly meeting, sales conferences),
• Creating monthly Sales Force activities and priorities for choclate and biscuits category for MT and TT channels,
• Gathering all needed documentation of novelties, limited editions, co-packed materials (pictures, price lists, logistics information),
• Proactively develop and support category leadership initiatives including assortment reviews, planograms, shelf & exhibition strategies, pricing analysis, seasonal reviews and programs,  new item introductions, promotional planning and evaluation, shopper analysis, perfect store: Planning, implementation, follow-up and improvement,
• Regular MT & TT store visits to·monitor Perfect Sore, other executed activities in the trade, trade environment and competitors,
• Draw conclusions for possible improvement & innovation,
• Coaching and development of subordinate Trade Marketing Executives,
• Lead and coordinate IBP demand planning and commercial planning process in conjunction with Marketing and Sales,
• Lead the sales team for achieving category target with the right channel mix,
• Take part in demand process from trade marketing and sales perspective,
• Coordinates sales and marketing for inputing the “overlay” activity volumes (promotion/NPD) into the demand cycle,
• Checks product availability with CS&L and solve/flag issues,
• Collaborates with sales, channel activation and marketing,
• Inputs to marketing launch volume, launch timing, activity timing, display configuration,
• Development of launch support plans·

We pride ourselves on having a high performing and collaborative culture where we offer support and development to enhance your career and develop your knowledge and skills.

Sound interesting? Then don't hesitate to apply. Please do so online. 

Thank you for your interest, we look forward to speaking to you.