Brand Manager

Nestlé Türkiye Gıda Sanayi A.Ş

Adana, Adıyaman, Afyon, Ağrı, Aksaray, Amasya, Ankara, Antalya, Ardahan, Artvin, Aydın, Balıkesir, Bartın, Batman, Bayburt, Bilecik, Bingöl, Bitlis, Bolu, Burdur, Bursa, Çanakkale, Çankırı, Çorum, Denizli, Diyarbakır, Düzce, Edirne, Elazığ, Erzincan, Erzurum, Eskişehir, Gaziantep, Giresun, Gümüşhane, Hakkari, Hatay, Iğdır, Isparta, İstanbul(Asya), İstanbul(Avr.), İzmir, Kahramanmaraş, Karabük, Karaman, Kars, Kastamonu, Kayseri, Kırıkkale, Kırklareli, Kırşehir, Kilis, Kocaeli, Konya, Kütahya, Malatya, Manisa, Mardin, Mersin, Muğla, Muş, Nevşehir, Niğde, Ordu, Osmaniye, Rize, Sakarya, Samsun, Siirt, Sinop, Sivas, Şanlıurfa, Şırnak, Tekirdağ, Tokat, Trabzon, Tunceli, Uşak, Van, Yalova, Yozgat, Zonguldak

2 gün önce yayınlandı info

Tam Zamanlı Diğer

37 yönlenme

Benzer ilanları keşfetmek için iş alarmı kur

Marka Müdürüİstanbul(Asya) +80 il daha

İş İlanı Hakkında

• Lead the launch of the new products/brands/ideas and supporting the innovation and renovation (I&R: Innovation & Renovation) pillar across the category • Identify I&R (Innovation & Renovation) opportunities for the business; emerged from a growing trend, consumer insight/problem to solve, competition move etc. • Follow up market knowledge, know-how for current/upcoming trends and consumer insights • Lead Quantitative and Qualitative Consumer Tests for new launch and re-launch projects • Build portfolio strategy (product portfolio, pricing strategy and brand building) with brand team • Execute as per the I2L flow (I2L: Idea to Launch): Apply project management tools and skills to ensure the on-scope, on-time and on-quality launch and flawless execution of I&R (Innovation & Renovation) projects • Aligning project team behind common project objectives and orchestrate all functions involved in the project to coordinate timelines, track end-to-end activities and milestones and ensure project is progressing as planned • Implement the right product mix and pricing strategy depending on the profitability targets • Work in development and implementation of Brand Communication Campaigns & Media Plans by strategic touch-points; set KPIs (Key Performance Indicators) for strategic communication partners of Nestlé Confectionery (Creative, Media and Digital Agencies) • Tracks and monitors the brand performance, health and strategic alignment • Closely analyze market dynamics through Nielsen in a monthly basis and generate actionable insights and identify white spots aiming to drive further growth • Contributes to development and executes strong, functionally aligned brand plan • Give directions for channel strategies and in-store visibility for the product in line with Integrated Commercial Planning Process (ICPP: Integrated Commercial Planning Process) and make necessary revisions together with CDT (Customer Development Team) Trade Marketing team • Responsible for development & successful implementations of consumer promotions, channel based promotions, events and activities throughout the year • Track the optimum marketing investment in line with the approved budget