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Brand Manager

Nestlé Türkiye Gıda Sanayi A.Ş

Adana, Adıyaman, Afyon, Ağrı, Aksaray, Amasya, Ankara, Antalya, Ardahan, Artvin, Aydın, Balıkesir, Bartın, Batman, Bayburt, Bilecik, Bingöl, Bitlis, Bolu, Burdur, Bursa, Çanakkale, Çankırı, Çorum, Denizli, Diyarbakır, Düzce, Edirne, Elazığ, Erzincan, Erzurum, Eskişehir, Gaziantep, Giresun, Gümüşhane, Hakkari, Hatay, Iğdır, Isparta, İstanbul(Asya), İstanbul(Avr.), İzmir, Kahramanmaraş, Karabük, Karaman, Kars, Kastamonu, Kayseri, Kırıkkale, Kırklareli, Kırşehir, Kilis, Kocaeli, Konya, Kütahya, Malatya, Manisa, Mardin, Mersin, Muğla, Muş, Nevşehir, Niğde, Ordu, Osmaniye, Rize, Sakarya, Samsun, Siirt, Sinop, Sivas, Şanlıurfa, Şırnak, Tekirdağ, Tokat, Trabzon, Tunceli, Uşak, Van, Yalova, Yozgat, Zonguldak

Tam Zamanlı Diğer

200+ yönlenme

Benzer ilanları keşfetmek için iş alarmı kur

Marka Müdürüİstanbul(Asya) +80 il daha

İş İlanı Hakkında

Responsibilities:

Lead the launch of new products, brands, and ideas, supporting the Innovation & Renovation (I&R) pillar across the category.
Identify I&R opportunities for the business, emerging from trends, consumer insights, problems to solve, or competition moves.
Follow up on market knowledge and know-how for current and upcoming trends and consumer insights.
Lead quantitative and qualitative consumer tests for new launch and re-launch projects.
Build a portfolio strategy, including product portfolio, pricing strategy, and brand building, with the brand team.
Execute as per the I2L flow (Idea to Launch), applying project management tools and skills to ensure on-scope, on-time, and on-quality launch and flawless execution of I&R projects.
Align the project team behind common objectives and orchestrate all functions involved to coordinate timelines, track end-to-end activities and milestones, and ensure the project progresses as planned.
Implement the right product mix and pricing strategy depending on profitability targets.
Work on the development and implementation of Brand Communication Campaigns & Media Plans by strategic touch-points; set KPIs for strategic communication partners of Nestlé Confectionery (Creative, Media, and Digital Agencies).
Track and monitor brand performance, health, and strategic alignment.
Closely analyze market dynamics through Nielsen on a monthly basis, generate actionable insights, and identify white spots aiming to drive further growth.
Contribute to the development and execution of a strong, functionally aligned brand plan.
Provide directions for channel strategies and in-store visibility for the product in line with the Integrated Commercial Planning Process (ICPP) and make necessary revisions with the CDT Trade Marketing team.
Responsible for the development and successful implementation of consumer promotions, channel-based promotions, events, and activities throughout the year.
Track the optimum marketing investment in line with the approved budget.