Content Marketing Manager

OKSİJEN İNSAN KAYNAKLARI SEÇME DEĞERLEND HİZMET T

Our client, a multinational e-commerce company, is looking to hire a Content Marketing Manager who will contribute with their expertise to the exciting expansion of the marketing organisation.

• BA/BS or equivalent working experience
• Experience creating and content for the web and growing a social audience
• Experience in marketing communication for a specific brand
• Editorial mindset that seeks to understand what audiences consume and how to create it
• Ability to analyze and present content and social performance
• Experience with Google analytics and the top social channels
• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales

İŞ TANIMI

• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
• Collaborates across Zone/Country teams to deliver an effective content marketing operation and editorial plan to met the business objectives at the lowest possible cost.
• This role requires a brand manager mindset.
• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
• Campaign calendar and organization workflows must be  managed.
• Channel management of digital content hubs and all supporting social channels including email / newsletter distribution.
• This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why.
• Measurement and optimization of the campaign in content context will be required on a regular and ongoing basis.
• Management of all creative resources including designers, writers, and other agency personnel.
• Integration of content programs with brand campaigns to drive brand to demand.
• Executive presentations on the program approaches and results will be required.
• Create and curate all content for all platforms and touch points.
• Develop fashion concepts, moods and transform campaign themes.
• Own fashion communication and build brand relevance based on brand identity.
• Coordinate all content production with related parties (studio, brands, agencies, photographers).
• Measure and control KPIs to ensure the highest brand awareness and conversion has achieved.