Early Talent Program / Category Management

PepsiCo

Identify category growth opportunities for customers in Organized Trade, E-Commerce, and Away from Home channels by collaborating closely with Shopper Insights, Marketing, and Sales teams. Utilize Nielsen, IPSOS ,customer sellout data and shopper insights to uncover forward-looking opportunities and support data-driven category strategies. Create joint value with key customers by actively contributing to World Class Custormer Engagement ( WCCE) discovery sessions and identifying category growth opportunities and customer-focused solutions. Analyze retailer, shopper, and consumer trends to define opportunity areas and develop impactful activation plans aligned with customer needs and category dynamics Develop assortment and space management strategies tailored to shopper missions, customer strategies, innovation pipelines, and pricing tiers to drive total category growth. Track Category Management KPIs as part of Joint Business Plans (JBP), execute corrective action plans with customers, and support the development of category execution targets. Develop and customize category, New Product Development ( NPD), and campaign selling stories for key retailers and channels based on store formats, shopper profiles, and customer priorities