Early Talent Program / Marketing (Carbonated Soft Drinks)

PepsiCo

Support Brand Managers in the end-to-end execution of key consumer programs, campaigns, and brand activations. Monitor, analyze, and report brand performance using multiple data sources including internal reports, Nielsen data, and household panel insights. Collaborate closely with Trade Marketing teams and channel stakeholders to evaluate brand performance across channels and identify channel-specific opportunities and needs. Track consumer and market trends to incorporate relevant insights into brand calendars, campaigns, and activation plans. Coordinate and support the management of the Carbonated Soft Drinks (CSD) Advertising & Marketing (A&M) budget in close partnership with platform leads and cross-functional teams. Assist in developing actionable recommendations based on sales performance, shopper insights, and market analysis to strengthen brand growth. Support the planning and execution of marketing initiatives by ensuring alignment across internal stakeholders and external partners. Contribute to continuous improvement of brand performance tracking, reporting processes, and marketing effectiveness.