Revenue Growth Manager - Beverage

PepsiCo

Design the Beverage Net Revenue Annual Operating Plan (AOP) in Pack Price Architecture, working closely with Beverage Category teams, BU Commercial Teams and Sales / Sales Finance Teams.

Influence Category Strategic Plan (ICP) Revenue Algorithm defining the 3-5 year Pack Price Architecture strategy, including but not limited to:

• Price tiering
• Geography/channel/segment base price differentiation

This strategy should be fully integrated with commercial levers.

Ensure that Pack Price Architecture addresses internal, consumer, customer, and competitor objectives. Identify Pack Price changes to realize consumer opportunities and drive revenue realization.

Support the definition of ongoing revenue realization activities to:

• Increase Net Rev / Kg
• Drive profitable revenue growth

These activities are typically the key plan-makers in the AOP, while protecting share.

Collaborate with Marketing teams to determine the right Pack Price for new product launches.

Drive the Pack Price Architecture agenda for the “Bimonthly Revenue Council”; this involves a step-back review of in-market and commercial performance. The audience includes:

• GM
• Executive Commercial members
• CFO
• Sales Leadership
• Marketing

Lead deep-dives to fully understand and address performance issues by product/account.

Work closely with the RGM Capability Team and ICC to execute the RGM capability agenda and Northstar projects like Price Elasticity, BL/OBPA within RGM's core work and within the finance and commercial functions.

Define course-correcting actions from bespoke projects/performance deep-dives.