Marketing & Corporate Communications Director

Randstad Türkiye

We are seeking a Marketing & Corporate Communications Director on behalf of our business partner to centrally manage all global marketing, brand management, corporate communications, and digital communication activities across all group brands; strengthen the company's international brand equity, enhance corporate communications processes, and prepare the organization's corporate structure for its planned IPO.

Job Description

Marketing Strategy

• Formulate and execute the company’s global marketing strategy.

• Develop initiatives to strengthen brand awareness and market positioning.

• Collaborate closely with sales teams to drive new customer acquisition.

• Prepare and manage the overall marketing budget.

• Drive and optimize all marketing activities based on KPIs and ROI.

Brand Management

• Manage corporate identity across all brands and refine the brand architecture.

• Establish and enforce corporate identity standards across the organization.

• Create and maintain comprehensive brand guidelines.

• Build a strong, consistent brand perception on a global scale.

Corporate Communications

• Develop and implement the overarching corporate communications strategy.

• Plan and manage executive communications for the CEO.

• Oversee media relations and press management.

• Direct crisis communication processes and strategies.

• Prepare high-level corporate presentations.

Digital Marketing

• Oversee the management and continuous development of all corporate websites.

• Formulate and execute comprehensive SEO and SEM strategies.

• Manage all corporate social media accounts, with a strong focus on LinkedIn.

• Plan and execute targeted digital advertising campaigns.

• Expand and optimize CRM and Marketing Automation systems.

• Drive lead generation and enhance digital performance metrics.

• Integrate AI-powered marketing tools and applications into workflows.

Content Management

• Oversee the creation, updating, and distribution of marketing collateral, including technical catalogs, brochures, reference books, technical articles, video content, and corporate films.

Events & Trade Shows

• Plan and execute all international trade shows and industry events.

• Represent the company at agent/distributor meetings and technical seminars.

Sales Enablement & Support

• Provide strategic marketing support to global sales teams.

• Enhance sales proposal templates and presentation materials.

• Plan localized regional marketing initiatives.

• Lead end-to-end go-to-market strategies for new product launches.

• Conduct competitor intelligence and market research analysis.

Pre-IPO Preparation

• Align the corporate communications infrastructure with international IPO standards.

• Coordinate the preparation of corporate profile materials and investor relations decks.

• Execute strategic communication projects to elevate global brand equity.

• Support ESG (Environmental, Social, Governance) and sustainability communication initiatives.

• Reinforce corporate governance practices from a communications perspective.

Agency & Vendor Management

• Manage partnerships and evaluate performance for advertising, PR, digital, graphic design, and media production agencies.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications, International Trade, Industrial Engineering, or a related field.

• Minimum of 12 years of professional experience, including at least 5 years in a Marketing Manager or Marketing Director role.

• Proven track record within export-oriented industrial manufacturing companies.

• Solid experience in B2B industrial product marketing.

• Demonstrated success in managing multi-brand portfolios and leading global marketing initiatives.

• Extensive experience in planning and executing global trade shows and international corporate events.

• Active involvement in digital transformation initiatives and hands-on experience with CRM and Marketing Automation platforms.

• Experience working closely with executive leadership, including the CEO.

• Prior participation in pre-IPO preparation, corporate transformation, post-merger & acquisition brand integration, or global brand structuring are preferred.

• Strong leadership, analytical thinking, and strategic decision-making skills.

• Exceptional communication, presentation, and organizational abilities.

• Proven talent for team building, talent development, and leadership.

• Advanced proficiency in English (written and verbal).