Marketing Communication Manager

Reed Danışmanlık

Founded in 1960 in the UK, Reed has grown continuously and become a leading brand both in the UK and the international arena. Today Reed has 350 offices with more than 3.000 employees and is providing services across 30 specialism. 

We work closely with experienced and qualified professionals across a wide range of industry sectors, delivering bespoke recruitment solutions on a variety of roles for mid and senior level.
Reed Turkey, ultimately serves employers and jobseekers across 12 specialism.

Currently, Reed Turkey is looking for a "Marketing Communication Manager"  for it's production company to  be based in Gebze.

• Excellent written and verbal communication skills in English and local language
• Integrated thinking combined with strategic thinking and strong executional skills
• Educated to degree level in marketing or communication or similar studies
• +5 years’ experience in marketing, brand management, communications
• B2B know-how and affinity to B2C communications required
• Experience in marketing communications and integrated channel management
• Solid understanding of marketing communications campaign planning and execution
• Familiar with digital marketing and social media
• Ability to research, write, edit and proof engaging external/internal communications content
• Strong project and process management including planning and budgeting and working to deadlines
• Experience of working with multiple stakeholders and able to work in a collaborative and creative environment

İŞ TANIMI

• Set-up, drive and implement marketing communications strategy based on business strategy
• Development of communication strategies and plans for different market segments, product and service offerings (PSOs), customer types and sales channels
• Establishing and actively managing an integrated communications approach, depending on customer requirements, covering e.g. fairs & events, digital, print, advertising, involving internal and external (PR) communications wherever necessary
• Marketing communications execution: adaptation of globally available communication materials and development of new communication material (where required), e. g. printed collaterals (brochures, flyers, datasheets, catalogues…), videos/moving pictures and campaigns incl. advertisement both visually and in terms of messaging; oversee and steer production of communication materials
• Selection of most relevant communication media and channels to efficiently reach out to relevant target group
• Definition and management of required marketing communications budget in alignment with regional/country marketing & sales team; pro-actively engage with key business stakeholders at an early stage of their planning and development
• Ensure compliance with corporate design/branding for all communication measures
• Support the delivery of new sales through proactive customer communications, including e.g.: brand management, Social Media communication, acceleration  of  e-channel development, sales promotion
• Implement consistent communication support for sales & marketing, also including identification of required channels, systems and features, e.g. for digitalisation or online marketing
• Ensure and conduct timely and professional communications for product launches
• Oversee  and promote liaison with the corporate  Projects & Operations’ Creative Services, Media Management, and Events teams
• Conduct and use of market/customer/competitor research in alignment with Projects & Operations’ Market Research
• Establish measurement of efficiency of communications campaigns
• Leverage and implement improvement measures from existing CX studies, e.g. on brand, awareness of product and service offers
• Conduct or support market research projects focused on communications
• Leverage regionally/locally implemented research to gain further information on communications
• Alignment of communication concepts and regional/local requirements across the different functions (global/regional/local  customer communications) as well as across the business
• Proactive best-practice sharing, identification of synergies, cross-regional topics and implantation of these
•  Create and deliver plans that drive employees’ understanding of company priorities and key initiatives through engagement and alignment with the vision and business strategy.
•  Work together with the local HR team, to oversee the development and maintenance of an appropriate level of internal communications capability across the organization.
• Oversees content compilation of all country internal communications vehicles, including Intranet, e-mail announcements and newsletters.