Uluslararası Satış ve Pazarlama Koordinatörü

SANLAB SİMÜLASYON ARAŞTIRMA GELİŞTİRME SANAYİ TİCARET ANONİM ŞİRKETİ

B2B SALES & MARKETING DIRECTOR

Location: Istanbul, Türkiye
Company: SANLAB
Position: Sales & Marketing Director
Business Model: B2B / Technology / Industrial Solutions / International Markets

About SANLAB

SANLAB is a technology company developing cutting-edge solutions in Real-Time Robotics, Motion Systems, Test Systems, technologies, and Training Simulators.

We work with customers across industries including automotive, defence, mobility, industrial automation, vocational training and advanced engineering.

As we accelerate our international growth, we are looking for an exceptional B2B Sales & Marketing Director who can turn technology into business, build strong customer relationships, develop international sales channels and deliver measurable revenue growth.

Who We Are Looking For

We are looking for an A+ player with a proactive, entrepreneurial and highly result-oriented mindset.

This is not a desk-only marketing position.

The successful candidate will be comfortable meeting customers, opening new accounts, travelling internationally, developing partners and resellers, negotiating commercial agreements and actively closing business.

Must-Have Qualifications

• Proactive and strong Can-Do attitude
• Highly result and revenue oriented
• Strong team player capable of working across engineering, product and management teams
• Fluent professional English is a must
• Strong knowledge of B2B Marketing and Market Research
• Proven experience in Active B2B Sales
• Experience in building and managing sales pipelines
• Ability to develop sales and marketing budgets
• Knowledge of sales agreements, reseller agreements and commercial negotiations
• Strong presentation and negotiation skills
• Ability to understand and sell complex technology and engineering solutions
• Valid driving licence and active driving experience
• No restriction for domestic or international travel

Experience in one or more of the following industries will be a strong advantage:

Automotive, Defence, Robotics, Simulation, Industrial Automation, Test & Measurement, Engineering Software, Training Technologies or High-Tech Capital Equipment.

Key ResponsibilitiesB2B Sales & Business Development

• Own and execute SANLAB's B2B sales strategy in international markets.
• Actively identify, approach and develop new customers.
• Build and manage a healthy and measurable sales pipeline from lead generation to contract closure.
• Conduct customer visits, technical-commercial meetings, product demonstrations and presentations.
• Identify customer requirements and work closely with engineering teams to transform them into commercially viable solutions.
• Prepare and manage commercial proposals, quotations and negotiations.
• Lead contract negotiations and successfully close sales opportunities.
• Develop long-term relationships with key accounts and strategic customers.
• Identify new market segments and geographic opportunities for SANLAB technologies.
• Establish measurable quarterly and annual revenue targets and take ownership of their achievement.

International Sales & Channel Development

• Identify, recruit and manage international distributors, resellers and strategic partners.
• Develop reseller and distribution models for target countries.
• Negotiate reseller, distribution and sales agreements.
• Establish sales targets and KPIs for channel partners.
• Monitor partner performance and develop corrective actions where required.
• Represent SANLAB at international exhibitions, conferences, customer meetings and industry events.

Marketing & Market Intelligence

• Develop SANLAB's B2B marketing strategy in alignment with company growth targets.
• Conduct continuous market, customer and competitor research.
• Identify emerging technologies, customer needs and new business opportunities.
• Define positioning and go-to-market strategies for SANLAB products and solutions.
• Build targeted marketing programs that generate qualified B2B leads, rather than focusing solely on brand awareness.
• Coordinate digital marketing, content, events, exhibitions, PR and technical marketing activities.
• Ensure consistent positioning and communication of SANLAB's technologies across all markets.

Sales & Marketing Management

• Develop annual and quarterly Sales & Marketing Plans.
• Prepare sales forecasts and sales/marketing budgets.
• Monitor revenue, pipeline, conversion rates, customer acquisition and market-development KPIs.
• Report commercial performance directly to senior management.
• Establish measurable processes for lead generation, opportunity management and sales forecasting.
• Coordinate sales, marketing, engineering and product teams around commercial opportunities.

What Success Looks Like

The success of this position will be measured primarily through:

• Revenue growth
• New customer acquisition
• Qualified sales pipeline growth
• Pipeline-to-order conversion
• International sales growth
• New reseller/distributor development
• Key account development
• Sales forecast accuracy
• New market penetration
• Marketing-generated qualified opportunities

The Profile We Value

We are looking for someone who thinks:

“Where is the opportunity, who is the customer, how do we reach them, and how do we close the business?”

You should be equally comfortable:

• discussing a technical solution with engineers,
• presenting a business case to senior management,
• negotiating with procurement,
• developing a distributor,
• attending an international trade show,
• and following an opportunity until the purchase order is received.

At SANLAB, we value people who take ownership, move fast, create opportunities and deliver results.

If you are passionate about technology, international business development and building B2B sales from complex engineering products, we would like to meet you.