Brand & Communications Specialist

Shell & Turcas Petrol A.Ş

Skills & Requirements:

• Experience in managing delivery of marketing and PR campaigns
• Knowledge & experience in managing marketing agencies
• Knowledge & experience in lubricants preferred
• Brand management skill
• Ability to work with diverse teams face to face and virtually
• Strong business analytical and problem solving skills, commercial mindset
• Able to work independently and with limited supervision, highly self-motivated and able to effectively manage various competing priorities
• Strong interpersonal and communications skills with internal & external stakeholders
• Strong project management and coordination skills
• Strong interface / stakeholder management skills
• Creative and positive thinker, able to inspire others and deliver results
• Take extra responsibilities personally, without being asked

Additional information:
• Proven deep commercial experience preferably through marketing
• More than 5 years commercial experience
• Strong leadership, influencing skills and local credibility
• Excellent consulting skills
• Excellent command of Word & Excel
• Growth oriented and results driven track record
• Open and bold to address major challenges, propose various solutions and way-forward to make a difference
• English fluency is a must

İŞ TANIMI

• Implementation of Marketing and Media Plan for lubricant products and all marketing activities

• Implementation of digital strategy including, but not limited to, website maintenance, data accuracy and social media & mobile app content calendars, ensuring full alignment with global digital guidelines

• Support the Marketing Specialists in developing and implementing planned marketing initiatives (e.g. events, trade fairs, global promotions) in coordination with the respective sales teams consolidating and incorporating global strategies, strengths & CVPs with local understanding of market dynamics, competitor strategy and the needs of target customer segments.

• Work with the global marketing teams in developing marketing communication material that is relevant for use in the  market through regular consultation with Sales and Marketing Specialists

• Track SP&A regularly to maximize spend effectiveness and control budget allocations per activities as defined in Marketing Plan

• Ensure integration of ATL and BTL activities in order to maximize spend effectiveness

• Implementation of PR strategy, ensuring full alignment with global guidelines in aligned with ER

• Effective management of local promotions, media and PR agencies, leveraging the global agencies networking

• Support European activities (i.e. Internal Comms project) and Focal Point role in Brand & Comms team     

• Ensure alignment of locally generated initiatives with global brand strategies, elevating to Global teams any areas of concern or need for additional support.

• Completion of Pre-Post Investment Reviews and ROIs on key marketing initiatives

• Ensure best practice sharing with Global Brand teams, as well as with Europe B&C community

• Retail synergy in order to leverage the effectiveness of marketing

The candidates should:

• Ensure that all marketing activities are designed to deliver growth and are fully aligned with the activities from the Global Marketing team and Global brand guidelines.

• Have ability to manage complex organizational interfaces including: global / cluster / local marketing; marketing / sales; marketing/ supply chain/ product management/ agencies/ local service provider.

• Relate with Marketing Specialists as well as sales teams and leverage existing expertise and knowledge across the team; incumbent must be seen as a guide and support.

• Be a strong team player and communication skills required to manage different interfaces, locally and globally. Manage relationships with other Businesses (Retail) and stakeholders such as Legal, External Relations etc.

• Be balancing short term priorities to get the business basics right with longer term growth aspirations for our business.

• Be developing and implementing rigorous controls over brand & communication activities across diverse range of operating platform and sales & marketing team to ensure consistency and global alignment of marketing communication effort and maximization of SP&A spend through adopting best in class agency management practices leveraging our global expertise and relationships.

• Have the ability to provide coaching and challenge to sales leaders and teams in the local implementation and delivery of marketing initiatives. Ability to work towards Fewer, Bigger, Better, initiatives.