Marketing Specialist

Synevo Laboratuvarları

As Synevo, we are the diagnostic services business unit of Medicover, a leading international healthcare provider listed on Nasdaq Stockholm. Part of Europe’s largest laboratory network, we operate with advanced standards rooted in Germany, upholding the highest benchmarks of diagnostic precision and reliability in the global healthcare industry.

Since 2011, we have been operating this global expertise in Turkey with over 200 professionals, specializing in Immunology, Allergy, and Genetics. We manage an extensive network of laboratories and mobile service units in Istanbul, Ankara, and Izmir, leading the way in Personalized Preventive Health. Aware of our responsibility, we act with our core values: Passion for Quality, Teamwork, Empowerment, Integrity, and Entrepreneurship. Together, we provide innovative diagnostic solutions and shape the future of healthcare.

As we continue to expand our impact in Turkey, we are looking for a "Marketing Specialist” to join our journey and contribute to our mission of excellence.

Who we are looking for?

• University degree in Business Administration, Economics, Marketing, Communications, Industrial Engineering, Biology, or a related field
• Minimum 2 years of marketing experience, preferably in healthcare, health tourism, or FMCG sectors
• Strong analytical skills with a focus on data-driven decision making and marketing ROI
• Patient-centric mindset with a deep understanding of user needs
• Proficiency in digital marketing tools, content creation, and business development methodologies
• Strong presentation, reporting, and project management skills
• Good command of English, both written and spoken
• Proactive team player capable of managing multiple stakeholders
• Residing in Istanbul or Ankara

What You'll Be Doing?

• Contribute to the development and implementation of marketing strategies
• Analyze sales and campaign performance to provide insights on profitability
• Plan and execute organizational processes for congresses, fairs, and other events
• Coordinate new product/service launches and manage market readiness
• Support content production processes for the website and social media channels
• Conduct market and competitor analysis to track trends and identify opportunities
• Provide marketing support to sales teams and prepare training materials
• Provide insights through sales performance reporting
• Ensure effective use of approved promotional materials in the field