Regional Distributor Manager

Unilever Distribütörü EDE Tanıtım

We are looking for an experienced and results-driven ''Regional Distributor Manager'' to drive distributor performance and oversee regional operations.

QUALIFICATIONS AND EDUCATION REQUIREMENTS

• Minimum 7–10 years of B2B or FMCG sales experience.
• Proven experience in distributor and indirect sales management.
• Experience in Horeca / OOH business is preferred.
• Strong commercial, analytical and negotiation skills.
• Excellent communication and stakeholder management.
• Advanced MS Office; ERP/CRM knowledge is preferred.
• Fluency in English and Turkish.
• Bachelor's degree in Business Administration, Marketing, Engineering or related fields (MBA is a plus).

ROLE AND RESPONSIBILITIES

• Deliver regional sales targets in line with annual volume, turnover and profitability objectives.
• Lead, coach and develop distributor partners and distributor sales teams.
• Build and execute regional business plans aligned with the national sales strategy and RTM model.
• Drive new customer acquisition and increase portfolio penetration through cross-selling initiatives.
• Identify and develop opportunities across Hotels, Restaurants, Catering, Healthcare, Education, Offices and Commercial Laundry.
• Manage public and private tender opportunities within the region.
• Execute product launches, promotions and commercial activations.
• Manage distributor KPIs including distribution, assortment, execution quality and collections.
• Conduct joint customer visits, distributor business reviews and field coaching.
• Ensure accurate forecasting, pipeline management and sales reporting.
• Analyze market trends and competitor activities to identify growth opportunities.
• Collaborate closely with Marketing, Finance, Supply Chain and Customer Operations.
• Ensure compliance with pricing policies and commercial guidelines.