International Digital Marketing Specialist

VEHBİ KOÇ VAKFI AMERİKAN HASTANESİ

Koç Healthcare is the healthcare organization group of the Vehbi Koç Foundation in Turkey. As of March 2022, there are 3 hospitals and a medical center affiliated to Koç Healthcare which are American Hospital, Koç University Hospital, Bodrum American Hospital and American Outpatient Medical Center. 

In 2021, 80.280 International Patients from more than major 25 countries had medical services from Koç Healthcare institutions covering the entire surgical spectrum. Koç Healthcare combines 100 years of accumulated knowledge and experience with the latest technology to provide quality-focused health services in all medical and surgical disciplines to its International Patients.

As Koç Healthcare, we have determined a clinical road map, guidance and algorithms to provide transparent and integrated healthcare services at a standardized level of quality to all of our patients. Our medical and administrative systems are constantly measured and evaluated in order to ensure continuous development.

Responsibilities

• Coordinating creative and digital media agencies
• Reviewing and revising the medical center’s digital marketing materials for various regions
• Planning and executing day to day marketing operations in terms of digital media and reporting them regularly
• Managing Lead Generation and Lead Management activities effectively
• Setting up new subdomain and sub web pages in local languages for the target markets
• Managing and optimizing all digital ad operations such as performance ads, SEO processes, website CMS management

Qualifications

• Minimum 3 years of experience in digital marketing area
• Work experience in the healthcare ecosystem is a plus
• Excellent command of written and spoken English
• Excellent command of Microsoft Office applications
• Exceptional interpersonal skills including written and verbal communication skills
• Strong knowledge of media, digital marketing
• Strong analytical and problem-solving skills
• Strong sense of responsibility and teamwork, resistance to stress, self-motivated, results oriented
• Proven project management skills with the ability to successfully manage multiple projects and reports across multiple teams
• Extensive knowledge about media planning and reporting
• Good understanding of digital content analytical metrics
• Having knowledge about web technologies such as CMS, SEO, CDN, Analytics, Behavioral targeting, insight search, user experience