Digital Analytics Lead

Vodafone

Join Us At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact. What you’ll do The main objective of this role is collecting and analyzing behavioral data of users in our digital channels (My Vodafone App and vodafone.com.tr) in the best way and creating actionable business and technical insights for all teams. Creates a strategy for analytical measurement in digital channels and monitors whether it is progressing correctly. Becomes an advocate of spreading the culture of data-driven business decision making within Vodafone as owner of analytical data in digital. • Support the analytical needs of squads by analysing web and app data using clickstream tools (Adobe Analytics and Google Analytics). • Create holistic dashboards and insights by pulling data from different data sources for presentations. • Make daily/weekly recommendations for optimization of digital customer experience. • Research and investigate market to ensure that best practices in metrics and decision making are being exposed to the business management and core decision makers. • To prepare requirement document for analytics implementation for digital channels and work closely with technology teams in order to ensure implementation is done correctly. • Lead QA and UAT of analytics implementations • Continuously check-up of analytics codes in digital channels to identify gaps in the data capture strategy and collaboratively implement enhancements. • Support and train internal end users of digital analytics tools. Who you are • Bachelor Degree in engineering, pure sciences or business • Advance verbal and written communication skills in English • Good Knowledge on Analytics Tools and Tag Managers (Adobe Analytics, Google Analytics, GTM, Tealium etc.) • Knowledge about website tagging plans, JavaScript and app technologies • In-depth understanding of Landing Page/Funnel Optimization • Familiarity with CDP, A/B testing tools and Seo • Experience with data visualization tools • Results-oriented with strong planning and organizational skills • Passionate about analytics and data-driven marketing Not a perfect fit? Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity. What's in it for you We like to keep them flexible: • Vflexy: Flexible Benefits Program • Hybrid working kit • Ergonomic kit allowance • Digital meal voucher • Flexible transportation allowance. • Employee assistance hotline & counselling • Comprehensive and flexible private health insurance • Discounted price deals for wide range of products & services Plus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr https://www.vodafone.com.tr/insan-kaynaklari Instagram: https://www.instagram.com/vodafonekariyer/ Youtube: https://www.youtube.com/user/VFTurkiye Data Privacy By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details. Who we are We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the