Product Owner - Growth

Vodafone

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

• Lead the growth, engagement, and experience strategy of the Yanımda digital channel, ensuring sustainable growth in monthly active users, traffic, customer engagement, and commercial outcomes. The role is responsible for maximizing the value of every customer interaction by optimizing traffic allocation, enhancing customer journeys, and creating engaging digital experiences that support both customer needs and business objectives.
• Own Agile Product Backlog Planning and ensure that the Agile Squad focuses on the most effective product backlog items on the way to reach squad vision and goals, which include:
  • Building strategies in accordance with the squad’s vision
  • Creating roadmap in line with the overall squad’s vision and goals
  
  
  
• Follow KPIs of sales, conversion funnels of customers’ behaviour, launch new projects to increase the sales, active users, and transactions.
  
• Analyze the sales activities and customer behaviour to reveal the opportunities and pain points.
  
• Launch new capability projects that increase efficiency & affect product launch time to market & capacity positively and/or add value to customer experience.
  
• Apply a data-driven decision-making approach.
  
• Use JIRA, Slack, Adobe Analytics, and ISIS in order to create a better experience for the customers.
  

Key Responsibilities

• Digital Growth & Traffic Management
  • Own and drive Monthly Active Users (MAU), engagement, and traffic growth targets across the Yanımda ecosystem.
  • Develop and execute strategies to increase customer visits, frequency, retention, and digital adoption.
  • Monitor customer behavior and usage patterns to continuously improve digital performance.
  
  
  
• Customer Experience & Journey Optimization
  
  • Define and lead the app experience roadmap to deliver a seamless, intuitive, and personalized customer journey.
  • Identify friction points and improvement opportunities through customer insights, analytics, and user feedback.
  • Collaborate with product, design, analytics, and technology teams to continuously enhance the customer experience.
  
  
  
• Commercial Enablement
  
  • Partner with business units to achieve commercial objectives through effective digital customer journeys and traffic orchestration.
  • Design and optimize placements, journeys, and customer interactions that maximize conversion and business outcomes.
  • Establish governance and prioritization mechanisms for digital real estate and customer communications.
  
  
  
• Engagement & Gamification
  
  • Define and lead engagement strategies leveraging gamification, loyalty, rewards, and behavioral design principles.
  • Increase customer interaction, stickiness, and digital habit formation through innovative engagement mechanisms.
  • Continuously test, measure, and scale initiatives that improve customer participation and retention.
  
  
  
• Data-Driven Optimization
  
  • Utilize customer analytics, experimentation, and performance insights to drive continuous improvement.
  
  
  

Success Metrics

• Monthly Active Users (MAU)
• Traffic Growth & Visit Frequency
• Customer Engagement & Retention
• Digital Adoption
• Commercial Conversion & Revenue Contribution
• Gamification and Loyalty Participation Rates

Who you are

• Knowledge / Experience of agile methodologies
• Experience in Digital Product Management
• End-to-end experience of all steps from identifying business needs all the way to execution
• Having experience in purchasing and ecommerce journeys is a plus.
• Strong leadership qualities
• Strong Stakeholder Management
• Creative thinker and problem solver
• At least 7 years of experience