CRM Campaign Specialist

Watsons

About Watsons

 Established in Hong Kong in 1841, A.S. Watson Group is the world’s largest international health and beauty retailer with 16.000 stores in 26 markets. Every year, over 5.2 billion customers and members shopped with our 12 retail brands in stores and online.

 With over 140,000 employees worldwide, including 12,900 in Hong Kong, A.S. Watson Group is also a member of the world renowned multinational conglomerate CK Hutchison Holdings Limited, which has five core businesses - ports and related services, retail, infrastructure, energy and telecommunications in over 50 countries.

 Watsons is Asia’s leading health and beauty retailer, currently operating near 8.000 stores and more than 1,500 pharmacies in 14 Asian and European markets.

 Watsons Turkey is one of the leading beauty and self-care chain stores in Turkey with more than 350 stores in almost 60 cities. We work with might and main in order to become the first choice of our customers in the scope of self-care with our more than 3.000 personnel

Qualifications:

• University degree, MBA is preffered,
• 1-2 years of CRM or campaign management experience, 
• Excellent command of written and spoken English,
• Strong planning with strong communication and interpersonal skills,
• Customer-centric approach,
• Team work orientation and skilled in working with cross-functions,
• No military obligation for male candidates.

Job Description:

• To make data targeting and segmentation studies in campaign and communication specific
• Tracking CRM communication plan (SMS,E-mailing, Website, Mobile App.)
• CRM to ensure the proper functioning of the entire system infrastructure of campaigns, to take part in the development. To solve technical problems with foreign or internal departments
• Analyze campaign results and consumer behaviors to improve the performance
• Execute CRM campaign strategy (plan, setup, launch, analyze) and improve to meet marketing needs,
• Cooperate with internal units and design campaign workflows,
• Build up 3rd party partnerships for cross-campaigns,
• Direct reporting to CRM Campaign Unit Manager.