Senior Brand Manager

CP Group - TÜRKİYE

As CP Group, which is one of the leading companies in the Feed and Chicken Meat Industry, we are now looking for a “SENIOR BRAND MANAGER” to be assigned in our Head Office in Mecidiyeköy / İstanbul.

The qualifications that we are looking for:

• 4-year degree preferably in Marketing, Business or Engineering from a reputable university
• MBA degree is an asset
• Minimum 7 years experience in Retail in an FMCG company, preferably in th Food Industry
• Good command of oral and written English
• Good communication skills
• Good analytical skills

İŞ TANIMI

Directly reporting to the Marketing AVP, our Senior Brand Manager will be responsible for:

• Leading the strategic planning process for the CP brands on key customer insights to enhance portfolio and improve communication with consumers
  • Monitor, measure and manage brand equity/strenght
  • Increase brand awareness, relevant differentiation, value, accessibility and emotional connection
  • Develop brand plan
  • Be responsible for results against brand plan
  • Drive brand understanding and support throughout the organization
  • Champion/drive initiatives that support delivery of the brand promise
• Involvement in the development of the company's long term planning that identifies new products and business opportunities
• Working closely with Marketing Research Manager and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups
• Monitoring and analyzing business performance with KPI's in line with business goals (profitability, brand awareness, share, consumer diagnostics) and the competition hence pricing of the category
• Implementing the marketing plans by working with internal (Sales, R&D, Finance, Logistics) and external suppliers (media and agencies) to deliver in a timely manner and on budget
• Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays
• Delivering internal and external presentations regarding new product launches, marketing materails and sales estimates
• Establishing performance specifications, cost and price parameters, market applications and sales estimates
• Managing the status of projects, product testing and the evaluation of external agencies
• Managing the brand's P&L
• Managing and planning the brand budget
• Managing and working cooperatively with the creative and media agency