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CAMPAIGN PLANNER
ETHIC HR Consulting

İstanbul(Avr.), İstanbul(Asya)

İş Yerinde

Job Type

Full-Time

Position Level

Specialist

Department

Marketing

Application Count

376 application

Job Type

Full-Time

Position Level

Specialist

Application Count

376 application

Department

Marketing

QUALIFICATIONS AND JOB DESCRIPTION

Our client is a global cosmetics company operating in 50+ countries with its natural and innovative products. We are looking for high caliber candidates, who can utilize his/her previous experience in a multinational environment while contributing to his/her career as part of global team with Campaign Planner role.This role is a core competency for our client, which requires the ability to combine financial and analytical skills with creativity and consumer understanding.

University graduate in marketing, management or economy
Min. 3 years’ experience in the marketing, category management preferably in cosmetics
Project leading skills
Fluent English – writing and speaking
No military obligation for male candidates
Good knowledge in Microsoft Office Programs
Team player, ability to coordinate with many different people
Multi task oriented personality
Constantly seeking for new creative ways
Organized and structured, strong focus on deadlines
Detailed thinker
Need to combine strong analytical skills with commercial sense and creativity to deliver best and different campaigns ever

İŞ TANIMI

The role of the Campaign Planner is to plan and manage all aspects of sales and promotion. This involves creative thinking and idea initiation, understanding consumer and consultant purchasing habits, merchandising and offer creation, financial planning and evaluation, briefing and working closely with the creative teams, analyzing and understanding results and key success factors and applying learning to future plans.

Create campaign period theme and section stories to maximize seasonality and build attractiveness among clients.
Work together with category specialists to ensure correct products are chosen for key elements; adhere to the pre-agreed merchandising strategy (depth of discount, frequency of discount)
Work together with the forecasters on optimizing disco plans/pricing without cannibalizing core products
Work together with the forecasters to maximize offers/ensure optimum merchandising pricing
Stick to the retail planning process in terms of stages and deadlines
Prepare high quality creative brief for individual campaign period and ensure understanding in the creative team.
Make decisions based on facts
Actively participate in annual/quarterly brainstorming sessions
Come out with out of the box ideas for: merchandising, sections stories, pricing, customer & consultant support
Contribute during Post Campaign Evaluation Meeting – prepare proper presentation to analyze results and learn from past performance. Take consultant/director feedback when needed.
Monitor competitors’ activities for merchandising, average order building, consumer loyalty, new executions etc.
Work with the pricing analyst on competitor prices, to see and evaluate any need for price adjustment, together with the competitor pricing, as well as category/brand performance