Market Research Insight Supervisor

KOTON

• Responsible for  consumer tests / studies that enable the right consumer understanding for brand building (e.g. equity, communication etc.) and  new product/category launches.
• Works closely with marketing teams to understand their needs & issues about categories and make the necessary analysis.
• Works closely with creative teams to understand the top categories, models, prints and fits of the season in order to search about them online by using Google tools.
• Ensures all existing company-market-category-consumer data have been analyzed and reports the actionable areas in parallel with company targets.
• Be responsible for the maintenance & reporting of Brand Health Tracking and Exit Survey studies for the corresponding brands and categories.
• Generating insights on consumer & customer trends and behaviours, competitive activity, global best practices.
• Responsible for mainly market share data for all countries.
• Responsible for generating business insight from  quarterly financial data and  P&L analyses.
• Sharing knowledge with Sales, Planning and Marketing Groups as well as HQ.

İŞ TANIMI