Digital Marketing Analyst

MACKOLİK İNTERNET HİZMETLERİ TİCARET A.Ş

Do you want to join the biggest stadium in Turkey?

Founded in 2001, Mackolik is indeed the biggest live score app in Turkey, with 4 million active users, 7 billion page views, and 10 million app downloads. Imagine 2 million unique users on the app whenever there’s a football derby! And imagine checking your favorite app as part of your job.

As it is exciting, the mission is challenging, and the impact is really big. Behind the scenes, you’ll see Mackolik’s close-knit and seasoned team, who’ll inspire you to grow further in your career and be there for you.

What awaits you in this role?

• Track, report, and analyze the effectiveness of digital marketing campaigns and prepare detailed weekly/monthly reports on campaign performance
• Use and analyze data from multiple large-scale data warehouses and present statistically strong analysis to a wide range of business stakeholders
• Plan and execute various global multi-language digital marketing campaigns
• Drive new ideas to improve the performance of campaigns including account structure, bid strategy, creative, ad copy, keyword expansion, audience management, etc
• Conduct market research on global sports events to capture insight into search trends, competitors, customer needs, and end-user behaviors.
• Provide recommendations on cross-channel marketing tactics and strategies
• High proficiency with Excel and ability to analyze large data sets, ability to collect and review data in complex spreadsheets

• Max 2 years of experience in digital companies
• In-depth knowledge of marketing analytics tools and platforms (Google Analytics, Google Ads and Adjust)
• Strong analytical skills
• Fluent in English
• Can do attitude