National Sales Manager

Wall Street English-Turkiye

We're hiring National Sales Manager 

The Sales Manager will take the lead in sales related procedures, issues and strategies by systematically focusing on improving, supporting and managing the Centers’ operations on a national level.

This is a role requiring exceptional leadership skills as it will involve managing a large and diverse team comprised of Centre Directors (CD).

You will be responsible for meeting growth and sales targets while ensuring that WSE markets itself as a premium provider with a premium product. You will be looked upon to provide coaching, structure, feedback and continuous improvement to your Centre Directors and as such will need to apply skills in people management, training needs analysis and delivery, reporting, financial analysis, quality control, customer excellence and recruitment.

You will business partner with the General Manager providing sales strategies translated from high-level revenue target and must be confident driving change to achieve these. 

This is a unique opportunity to see your talent in the field of business development flourish thanks to your natural ability to drive action and influence other by growing sales and leading the opening of new centers. Entrepreneurial spirit will be essential!

Reports To: General Manager 

Essential Duties and Responsibilities 

Includes the following: 

• Creation and execution of the annual, quarterly and monthly strategic sales plan in line with forecasted growth targets
• Responsible for achieving B2B and B2C sales objectives (monthly, quarterly, annually) achieved by your CDs/RSMs
• Responsible for setting the optimum pricing levels and discount rates
• Partner with Marketing to design and implement marketing plans to drive leads and sales which should be clearly communicated down to your team
• Achieve the monthly targets across all Centres in the following key performance areas; - Sales - Service – Profitability
• Coach and empower your Centre Directors/ASMs to achieve their objectives for sale revenues and service standards by continuously training, evaluating and monitoring their progress toward achieving these goals
• Motivate your sales team by designing and implementing fresh sales incentives and compensation and benefits to drive performance
• Partner with HR to put in place joint strategies to retain your sales staff
• Cost Control: Manage all profit and loss and expenditure items in corporate-owned Centres by maintaining and improving upon cost, headcount and inventory controls
• Controlling and analysis of key statistics (daily stats, sales plans etc.)
• Hire and train your CDs/RSMs, by proposing and providing them with the right learning and development opportunities
• Creation, implementation and follow up of the monthly offers
• Responsible for the creation and follow up of sales analysis
• Planning and leading all sales related meetings with head office staff as well as your CDs/RSMs? 
• Lead the resource and facilities planning for the opening of new Centres 
• Produce and provide ad-hoc reports as and when needed by the business? 
• Ensure consistency and best practice by assuring Centres are adhering to all WSE policies and procedures
• Partner with and support the National Service Manager to ensure synergies are created between sales and service
• Lead all performance management activities for your staff ensuring you put in place systematic and regular reviews to drive the right performance

Key Tasks include:

• Provide up to date and accurate feedback to GM on sales status
• Create and provide regular reports to your key stakeholders
• Formally meet all CD/RSM in Centre on a weekly basis and review results related to Sales, Service, HR, Centre Maintenance and any Miscellaneous items
• Provide on-going and ad-hoc support to your CD/RSMs as and when needed
• Monitor each Centre’s show origin mix (internet, booth, promoter, walk-in etc) 
• Ensure daily KPIs and sales objectives are met
• Review daily and weekly reports and statistics to put in place the appropriate action plans
• Mediate and provide support to the Centres when serious student challenges or disputes that may arise
• Provide sales and service training to CD and Centre staff
• Provide recruitment (interviews, planning) and training support to the CDs/RSMs 

Technical Skills and Qualifications 

Minimum requirements: 
 

• Fluent in local language as well as English (written and spoken)
• Expert in coordinating sales planning and forecasting across a region or country by assigning sales objectives and goals to a remotely based team
• Knowledge of general accounting terms/forms/records
• Has previously implemented complex systems and procedures
• Previous experience with CRM (Hubspot) is preferred

Nice to have: 

• Results driven and resilient
• Previous Wall Street English experience
• Geographical mobility depending on business needs

Competencies Essential for Success in the Role 

• Demonstrated ability to coach and develop staff
• Used to and comfortable working under pressure to meet sales and operational objectives
• Ability to motivate and guide cross-functional staff to achieve established performance expectations
• Entrepreneurial spirit
• Strong Leadership Qualities 

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Experience & Background 

• Has proven experience in significantly growing a business on a national or regional level through increased sales or business expansion
• Significant experience managing a Business Unit or Sales Area, holding overall responsibility over sales, P&L, profit and service delivery
• Planning and directing staff training programs, and performing staff evaluations to develop performance goals
• Can demonstrate a thorough and practical understanding of company policies and operating procedures, and can advise staff and students of same to ensure functional effectiveness of the region
• Experience in analysis of sales statistics, and control expenditures, for the purpose of following company policies and directives
• Is an expert in establishing relationships and dealing with people beyond giving and receiving instructions
• Proven experience within the Service sector or high-end product sector

The Successful Candidate will be able to: 
 

• Meet tough sales targets in a very competitive market
• Lead and support a large and geographically dispersed team
• Manage a multicultural team comprised of both academic and sales profiles with differing business perspectives
• Combine local culture with corporate policy and assure the correct adaption of process and procedures
• Ensure a constant pipeline of sales and service candidates to meet tough volume recruitment needs
• Train and coach staff with varied levels of competencies 
• Drive a culture of excellence and results
• Manage conflicting and changing priorities based on business needs 
• Drive growth while maintaining current levels of sales and service during ramp-up phases