Brand Manager

PepsiCo Turkey

• University graduate, preferably Business Management degree (MS or MBA)
• Min. 4 years of marketing experience, preferably previously in Assistant Brand Manager role
• Functional skills required:
  - Project management
  - Advertising, media planning, PR development
  - Data analysis & interpretation
  - Budget management
  - Agency communication
• Informed about (Pricing/sizing, Promotions, Trade marketing, P&L)
• Strategic thinking skills
• Good analytical problem solving skills
• Good communication and presentation skills (preparation & presentation)
• Demonstrated leadership and team skills
• Creativity
• Results orientation
• Fluency in written and spoken English
   

İŞ TANIMI

• Contribute to Strategic Plan thru generating new consumer insights and submitting communication and innovation ideas based on these insights
• Take major role in preparation of brands’ Annual Operating Plan through market and consumer data interpretation and forming the brand communication & innovation calendar and required budget
• Deliver brands’ annual sales volume, revenue, contribution margin and market share targets
• Best execution of Strategic Plan and Annual Operating Plan initiatives
• Build strong communication programs for brands through ensuring best creative idea, best execution and best media planning
• Manage events effectively
• Manage brands’ A&M budget
• Develop and coach ABMs
• Deliver brand related business updates when required