Public Relations Manager (Key City Activation)

Adidas

• Strategic thinking
• Creative and innovative
• Strong conceptual understanding of brand building
• Advanced level of project and budget management
• Ideas focused, complemented with organizational and project management skills. Excellent interpersonal/communication skills with keen business acumen.
• Good presentation skills Ability to manage internal and external project teams
• Ability to manage highly creative agency resources
• Ability to enroll key stakeholders and gain support for initiatives
• Social influencer and early adopter / native of social media
• Deep understanding of target consumer and strong cultural connection to category, fitness, fashion, entertainment, sport and media
• Part of the respective city´s culture and knowledge expert about the respective city scene
• Connected with a large and relevant contact book of local influencers
• Passion for the adidas sub brands and enthusiasm/energy for activation
• Ability to co-ordinate internal and external multidisciplinary groups
• Languages: fluent in English and Turkish
• Advance skills in Powerpoint, Excel and Outlook

• University degree required (Focus Marketing)
• Advanced degree desired
• 4/5 years industry or related experience
• Strong cross-functional experience across merchandising, marketing and sales
• Market experience in sport and/or fashion/lifestyle categories (sporting goods industry preferred)

İŞ TANIMI

• Drive and ensure execution of city specific initiatives/marketing plans together with planning PR strategy for all categories.
• Be a knowledge expert on city specific developments, trends and consumer groups.
• Build strong relationship with local media, ambassadors, influencers and agencies.
• Develop city specific marketing activation concept in line with the product and brand stories – includes local (social) media plan, cooperation with local brand ambassadors, local key partners and influencers, POS executions, asset activations, events etc.
• Establish and maintain key relationships with media and global partnerships. Create an advocate network (bloggers, etc.) within category landscape.
• Lead and organize media and annual category  events (press conferences, interview sessions, media days, originals party) celebrating category products, campaigns and athletes / assets (EIM).
• Work closely with Brand Activation (Communications, Digital, etc) and BU teams to deliver results-oriented strategies and programs that increase consumer and trade awareness of adidas brand messaging, campaigns, products, technologies, innovations and events.
• Plan and share key city plans monthly with senior leadership team.
• Drive city initiatives in alignment with other local adidas Group employees (e.g. Store Managers, Store Activation Experts, Sales and Franchise Teams).