Corporate Communications Ass.Manager - Advertising

Aktif Yatırım Bankası A.Ş.

• Experience in advertising (3 to 5 years),
• Bachelor's from a reputable university,
• Master's degree in marketing communications or advertising is a plus,
• Previous experience in advertising agency is preferable,
• Good command of both spoken and written English,
• Ability to establish and maintain strong working relationships with internal and external connections,
• No restriction for travel,
• For male candidates, military service should be completed

İŞ TANIMI

• Coordinating the relations with advertising and media planning agencies in accordance with the Bank’s and its subsidiaries’ needs (briefing the agencies, identifying the target customers, deciding on creative concepts, reviewing and finalizing artworks, choosing the suitable media mix etc.),
• Working in close coordination with marketing departments, building advertising and communication strategies according to their marketing strategies,
• Supporting the development of the annual communication plan and the budget planning accordingly,
• Analyzing key competitors’ marcom strategies and plans,
• Ensuring that all communication activities are executed compliant to brand values and corporate identities,
• Supporting the preparation of the Bank’s annual report