• Bachelor’s Degree in Science Faculties,
• Having experience in CRM,
• Excellent verbal and written skills in English,
• Strong knowledge of MS Office Programs,
• Thinking broadly about business,
• Understanding needs of the market & customer,
• Having the desire to do outstanding jobs,
• Recognizing and understanding emotions of other people,
• Listening different perspectives and showing flexibility,
• Building collaboration,
• Clear in communicating thoughts and ideas.

The position is located in Sütlüce.

İŞ TANIMI

Arçelik Pazarlama A.Ş. is looking for a Specialist - Campaign Analyst who will work for Marketing Directorate.

• To assess market position and market share gaps along customer segments, demographics, geography and product lines for increasing efficiency  of national, CRM and regional  campaigns (New customer acquisition, Revenue per customer, customer segment share, product mix, profitability etc),
• Developing statistical approach, pre-post analysis methods to understand and improve efficiency of national/ regional marketing campaigns,
• Managing statistical studies and projects leads to increase Marketing ROI (I.e.Marketing spend effectiveness, Price elasticity, seasonality etc.),
• To leverage analytical/mathematical approaches to segment our customers and to maintain existing customer segmentation
• Developing and implementing segment-based marketing approach, setting and measuring segment based KPIs like customer acquisition cost, cost of sale, sales conversion, lifetime value etc.,
• Introducing lifecycle marketing approach into place and developing and implementing campaign types like new customer welcome campaigns, retention campaigns, win-back campaigns for at-risk customer,
• Designing and implementing a new type of CRM campaign offers for Arçelik customers by considering different services like extended warranty, consumables, insurance, product maintenance services (I.e. Air conditioner cleansing) or value-added services from 3rd party partnerships.

Arçelik A.Ş.
An Equal Opportunity Employer