SME Segment Marketing Senior Associate Manager

Vodafone Telekomünikasyon A.Ş

Vodafone, one of the largest telecommunications companies in the world, has mobile operations in 26 countries (partnering with mobile networks in 55 more) and fixed broadband operations in 17 markets, serving 446 million mobile customers and 12 million fixed broadband customers around the world. Vodafone is strongly committed to lead the digital transformation in the Turkish Market, where the company has been operating and investing heavily since 2006.

• BSc. degree in Business Administration, Industrial Engineering or similar fields
• Telecom sector know-how is a plus
• B to B experience – Enterprise segment understanding is a plus
• Strong analytical skills 
• Good at interpersonal skills & working in cross-functional teams
• Getting things done
• Initiative taking

İŞ TANIMI

We are seeking a SME Segment Marketing Senior Associate Manager  with the will and ambition to work in high performing Vodafone Team responsible for Leading Digital Transformation in Turkey, reporting to Marketing Senior Manager-SME Segment,  of  Vodafone Turkey.

• Design and execute the marketing plan and activities to grow customer base and revenue in the SME segment.
• Develop new campaigns & tariffs to grow SME base and service revenue
• Increase life time value of customers by developing new contract tools & improving existing ones
• Track market share, sales performance, competitive position 
• Deliver excellent communications (events, ATL and BTL activities)  that effectively cut through to decision makers in SME segment
• Coordinate market research to identify the customer needs
• Develop partnerships and co-marketing activities with strong companies
• He/she is required to work closely with trade marketing, brand and marketing communications teams.
• Manage Brand & Communication Budget for SME Segment.
• Deliver excellent communications (ATL and BTL activities) that effectively cut through to decision makers