Ass.Consumer Technical Insight Manager

UNILEVER

• University degree in Chemical Engineering/Chemistry
• Minimum 3 years experience in international FMCG company, experience in market research preferably in consumer goods sector or related consumer insight experience
• Fluent in English  

İŞ TANIMI

• Global And Regional Insights To Support Innovation Projects; Employ a sound understanding of the category, brands,competitive environment and technology and act as a core member of Project Teams, partnering with CMI, to identify insights that will drive new product & pack opportunities for new projects portfolio, based on analysis of trends, consumer needs, new technology impact on consumers, sensory data, strategic understanding projects etc.
• Regional Consumer Research; Develop the research briefs for qualitative and quantitative consumer research, aligning key stakeholders in test design and action standards. Manage the research project execution, troubleshoot issues when necessary, to deliver on time in full. Present data in an impactful way to key audiences, including a full detailed debrief to technical teams and higher level summary at director level
• External & Internal Benchmark; Lead regional product benchmarking agenda and quality analysis vs. competition for designing superior products and evaluation of their delivery via appraisal and/or blind consumer tests
• Claims Generation; Drive claims strategy through conduct of claims workshops and claims support testing. Create claims and product demos to identify best ways to promote and enhance product superiority in line with brand. Lead the internal or external claim support work and the external endorsements in line with the product claims
• Consumer Understanding: Drive and represent regional consumer understanding in R&D (both in regional and category teams) through sharing learnings and organising/engaging in consumer immersions