Brand Manager (United Biscuits)

Yıldız Holding

• At least 4-5 years of significant marketing experience in FMCG sector. 
• Experience in brand/product management and new product/ line extension launch.
• Demonstrated ability to form, inspire and empower high performing teams
• Excellent command of written and spoken English
• Entrepreneurial, self-confident and self-motivated
• Result-oriented and strong problem solving
• Team player with strong planning and organizational skills
• No obstacle to travel in Turkey and abroad
• Strong presentation and communication skills

İŞ TANIMI

• Support Yıldız Holding International brands’ entry strategy to Turkey, execute brand launches and coordinate related departments,
• Ensure brand planning calendar, activation programs, follow up and action plans are in place to optimize brand plan process and to help drive business through effective planning,
• Provide in-depth market, industry and competitive analysis and positioning
• Implement regional market research while working closely with the Consumer Insights team,
• Ensure the use of actionable intelligence related to competitors (e.g., competitor profiles, strategies, value chain, market segmentation, market position and capabilities),
• Implement accurate communication strategies with respect to consumers’ needs and behavior,
• Ensure integration of Global BUs and regional teams in brand strategy execution and co-creation.
• Coordinate all brand marketing activities working with all departments to execute