Mini Digital Marketing Senior Specialist

Borusan Otomotiv

Borusan Automotive Group Human Resources; Aims to create a team based on equality of opportunity, giving priority to women in employment, supporting the opportunities of employees to reveal their potential and diversity, open to innovative and creative thoughts, development-oriented, high job satisfaction, dynamic and most importantly, employees feel valued.

We are looking for a MINI Digital Marketing Senior Specialist with the following qualifications to be assigned at Avcılar location of Borusan Otomotiv İthalat Company.

• University degree, preferably Business Administration/Marketing or Engineering
• Min. 2 years extensive experience in digital marketing & performance marketing
• Strong knowledge of MS Office applications and web analytics tools (Adobe Analytics, Google Analytics, Tag manager, Facebook Business, Google Adwords etc.)
• Background in e-commerce, online retail and/or digital marketing agency a plus
• Experience in both E-Commerce and Digital Marketing, in particular track record of driving online business and digital activities
• Experience in working w/ brands and digital marketing agencies
• Excellent verbal, written and presentation skills in English
• Ability to inspire and influence others
• Adaptive, creative and energetic
• Collaborative mindset
• Detail & target oriented

Job Requirements

• Being responsible for executing digital communication activities/campaigns in line with the annual marketing plan
• Local CI implementation according to brand’s global BI & CI standarts
• Working with media buying, social media, website management, SEO agencies to get the highest ROI over digital campaigns with the optimal paid media mix and channels
• Generating reports and insights form digital activities
• Generating end to end web analytics insights, reports and propose optimal strategies related with the annual marketing strategy
• Working closely with CX team for campaigns/projects on MINI Online Store, eCRM and any related digital campaign; initiation, execution, ongoing analysis and overseeing of projects
• Being responsible for pitching, implementing projects on MINI Turkey website in line with BMW AG digital team
• Working closely with the dealer channel and planning/coordinating dealer’s websites, related digital marketing campaigns in line with annual strategy
• Planning and coordinating MINI aftersales digital campaigns
• Defining SM content strategy for each channel: FB, IG, YT, TWTR
• Being updated with the latest digital trends and implementing it to the brands overall strategy.
• Supporting on event/sponsorship/displays when necessary