Senior Marketing and Communication Specialist

BURMİNO KOZMETİK SANAYİ VE TİCARET ANONİM ŞİRKETİ

QUALIFICATIONS

· Bachelor’s degree in Business, Marketing, Communications, or a related field.

· 5+ years of relevant professional experience within a Marketing department, with a strong background in brand management and marketing communications.

· Proven experience in 360° communication strategies across both digital and offline marketing campaigns (including digital advertising, social media, influencer marketing, content creation, PR, outdoor media, and event management).

· Experienced in agency, stakeholder, and media relations management.

· Strong industry awareness, consistently following global marketing trends, strategies, and competitor activities.

· Analytically minded with strong planning, organizational, and performance tracking skills.

· Ability to collaborate effectively with the marketing departments of the global brands we distribute.

· Excellent written and verbal communication skills in English.

· No restrictions on domestic or international travel.

· Residing in Bursa or willing to relocate to Bursa.

JOB DESCRIPTION:

· Implementing marketing activities in alignment with the goals, plans, and budgets approved by the Marketing Manager and upper management.

· Coordinating and executing the annual and monthly integrated marketing calendar, driving end-to-end 360° brand strategies across Digital (Social Media, Digital Advertising, Influencer Communication, Digital PR, Content Marketing, Mailing) and Offline (Outdoor, Magazine/Newspaper, PR, Event, TV, etc.) channels.

· Managing comprehensive Trade Marketing activities to ensure the visibility and availability of our brands across our retail partners (chain stores and pharmacies). This involves driving retailers' own media networks, tracking promotional periods, and coordinating the preparation and field execution of POS/POP materials (such as displays, gondolas, and wobblers).

· Tracking and managing marketing invoices, updating the budget tracking files, and following up on payment processes in coordination with the finance department.

· Assisting in the development of brand positioning and market penetration strategies, maintaining a consistent and strong brand language across all digital and offline touchpoints.

· Executing brand image campaigns and creative communication projects to enhance consumer engagement and brand loyalty, which includes organizing photo shoots and promotional materials.

· Coordinating marketing activities for the current product portfolio, supporting new product launches, and executing strategic brand partnerships (co-branding).

· Managing relationships with agencies and third-party partners, ensuring the successful execution of projects within approved briefs and budgets while evaluating their overall performance.

· Tracking, measuring, and analyzing the performance and ROI of marketing campaigns against established KPIs; preparing strategic presentations, and delivering regular reports to the Marketing Manager and upper management, alongside quarterly and ad-hoc reports for the global team.