Senior Brand Manager

Continental Confectionery Company

The story of Yıldız Holding, which started with biscuit production in Istanbul in 1944, continues today with our food-snack products that we have reached 4 billion people in 5 continents with more than 300 brands and with our retail companies all over Turkey. With our 80 thousand employees, the majority of whom are located in Turkey, we aim to reach the better without stopping, and we produce a wide range of products from biscuits to chocolate, from frozen food to packaging in a total of 45 factories, 20 of which are abroad. We always raise the bar in economic contribution, employment, exports, social solidarity and sustainability. We give priority to social contribution with the principle of "Make Happy Be Happy" and we have been producing happiness for more than 80 years with our products, services and sustainable social responsibility understanding.

Established in 2009 as a 50/50 joint venture between GUMLINK – a renowned European chewing gum manufacturer since 1915 – and Yıldız Holding – Turkey’s leading Turkish conglomerate with a strong presence in confectionery, food and retail – Continental Confectionery Company (CCC) is a dynamic player in the global confectionery industry

With deep expertise and cutting-edge technology, CCC offers a comprehensive portfolio of high-quality branded products across key categories such as Chewing Gum, Mints, Jelly, and Licorice. With well-known brands like Oneo, Yupo, Ülker, Yıldız, and Pembo, CCC continues to grow its presence in the confectionery industry.

We are looking for an "Senior Brand Manager (Gum) "  in order to strengthen our company's Marketing team at Çamlıca/İstanbul.

What will be your key deliverables?

·       Coordinate all the launch activities under the brand of responsibility,

·       Responsible for all the 3rd party relations ATL, BTL, PR, Packaging Agencies,

·       Create ideas for communication under the brand of responsibility,

·       Responsible for the P&L of the brand,

·       Plan and execute with the trade marketing team unique and unrivalled trade support plans

·       Develop and implement product roll out plans

·       Coordinate long term brand strategies and planning

What do you need for this role?

·       Experience at least 6 years brand management career in the FMCG industry

·       Should be a team player,

·       Showed strong analytical and conceptual skills,

·       Dynamic professional with strong leadership and superior communication skills,

·       A visionary marketing professional with a strong and authentic business sense and the real desire to achieve targets.

·       Fluent in English

What will make you stand out?

·       The ability of analytical thinking,

·       Being a team player,

·       Pro-active approach

·       Powerful interaction skills,

·       Ability to multi-task, meet deadlines required