Trade Marketing Specialist

Danone Turkey

Are you passionate about working for healthy hydration products?

Danone Turkey is looking for a talented colleague for the Trade Marketing Specialist, HOD & E-commerce. Come & join us and you will be part of our talented team that are proud of Danone's great mission!
 

In this role you will;

• Play an important role in driving the company to its goals through defining strategies and planning to deliver channel growth shopper and customer requirements for E-Commerce & HOD Channel, Waters division
• Implement Trade Marketing strategy and develop a category vision in line with business plans
• Develop category growth plans based on company targets
• Plan and execute new product launches and channel activities. Track post performance and contribute to strategy
• Track and improve yearly efficient promotion planning and production
• Determine the strategy of sales activities and campaigns. Implement, monitor and report results
• Ensure alignment across Sales, Marketing, Finance, Production, Demand Planning departments as well as external third parties, agencies regarding field sales, needs and marketing initiatives
• Analyze data, find out opportunities, prepare channel & region specific actions plans, track field executions and support Trade Marketing Group Executive via analyzing data for each category projects
• Research & analyze competition, market and customer dynamics. Take actions accordingly

Key Accountabilities will also cover

• Trade term budget, creation of channel based activity grid, regular field visits
• Planning, creating, executing company and channel KPI’s
• TOT & POP Budget Management

To be able to be successful in the role, you need to have:

• Bachelor degree from a reputable university
• Minimum 1-3 years experiences in Trade Marketing in FMCG sector
• Advanced command of English
• Good communication skills
• Very good follow-up