QUALIFICATIONS AND JOB DESCRIPTION
We are looking for a new team member who will work in Detur Group Head Office in Antalya with the following qualifications; - Previous active involvement in SEM and SEO projects
- Good knowledge of webmaster and analytic tools such as SEOmoz etc.
- Experience in internet marketing and sales processess
- Ability to follow brand new trends and technologies
- Proficiency in English
- Analytical and strategical thinking skills,
- Able to work together with different cultures
- Good communication&coordination skills
- Proficiency in MS Office
- No obstacle to travel abroad
- No military service obligation for male candidates
İŞ TANIMI
Online Marketing Operations
- Coordination of the digital marketing efforts between marketing teams and external suppliers to drive successful execution of activities.
- Setting up the web traffic analytics, tracking and monitoring tools and reporting the monthly progress against key performance indicators.
- E-mail Marketing Support – Creation of all ad track links as necessary, sell thru tracking.
- Setting-up and tracking of all offer codes used in different digital outlets and analysing performance and conversion of campaigns.
- Management of digital marketing tools such as Mailchimp, Google Analytics etc.
- Analysing the SEO performance of websites and pursuit of corrections/improvements through the Software Development Team
- To fix and report indexing problems and crawling errors
- Development and execusion of new tactics to drive organic growth of the company’s digital outlets
- Identifying alternative digital marketing channels and assessing of opportunities
Online Market Analysis
- Online competition analysis and reporting on findings and suggested actions
- Assessing future trends and make quick decisions about how to translate new industry trends into workable solutions
- Following industrial research and statistics data and identfying action points.
- Evaluating past performance of a product or service's sales.
AdWords & SEO Projects Control
- Checking ad strategy, content, quality and accuracy of the third party suppliers and follow the performance of these suppliers with comperative tables.
- Optimizing keyword lists and ads to maximize sites’ return on investment.
- Identifying and implementing innovative SEO strategies.
- Using analytics tools to monitor online trends / activities and providing routine reports for immediate actions to maximize sales conversions & return on investment.
Future Trends & Challenges
- To provide actionable insights and recommendations to increase customer acquisation, reduce cost per reservation and maximize return on investment