About Duolingo
Our mission at Duolingo is to develop the best education in the world and make it universally available. But we’ve got more left to do — and that’s where you come in!
Duolingo is the most popular language-learning application in the world, with over 110 million active users and over half a billion exercises completed daily. Beyond our core learning product, we also offer English proficiency testing with the Duolingo English Test, and are bringing new subjects into the Duolingo app, where people can develop their Math and Music skills.
We are passionate about educating our users, making fact-based decisions, and finding innovative solutions to complex problems. We offer meaningful work, limitless learning opportunities, and collaboration with world-class minds. Come brighten your life and over half a billion more!
Role Overview
We’re looking for a Social Media Manager (Turkey) to support and grow our presence on TikTok and Instagram in Turkey. You will work closely with a local creative agency and serve as the main point of contact for managing the planning, production, and performance of Duolingo’s Turkish social media channels.
This is a 6-month contractor role, based in Turkey. You’ll collaborate regularly with our international marketing team and report to the Country Marketing Director for Germany.
This role is ideal for someone with hands-on experience in social media management who brings a strong understanding of internet culture, is fluent in TikTok and Instagram, and can confidently manage projects and agency partners with clarity and structure.
You Will...
- Lead Duolingo’s organic social presence in Turkey across TikTok and Instagram
- Manage the day-to-day collaboration with our local creative agency — from briefing content ideas to approving assets and overseeing publishing calendars
- Track content performance, analyze results, and make recommendations for future content and strategy based on what’s working
- Contribute cultural insights and platform trends to help our team create locally relevant, entertaining, and high-performing content
- Ensure content aligns with Duolingo’s brand tone and voice — playful, bold, and culturally savvy
You Have...
- Hands-on experience with TikTok and Instagram — either professionally or personally — and a strong sense of what works and why
- Ability to manage creative partners and timelines with structure and clarity
- A passion for internet culture, memes, trends, and building community online
- Strong data analysis skills and a numbers-driven mindset — you know how to turn performance insights into action
Requirements:
- 3+ years of experience in social media, content marketing, or a related field
- Experience in owning or leading social strategy for a personal or consumer brand
- Proficient in Turkish with excellent English speaking and writing skills
Exceptional Candidates Will Have...
- Experience in agency management
- Familiarity with mobile-first brands or consumer apps & subscription services
- Experience successfully scaling international brands in Turkey
- Experience working as part of a remote team, building strong HQ relationships and influencing effectively local market needs
- Proficient in a 3rd language
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact your recruiter.
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics
