Brand Executive

DÜRÜMLE GIDA SANAYİ VE TİCARET ANONİM ŞİRKETİ

Qualifications

• Master/Bachelor's degree in Business Administration, Economics, Engineering or related field
• Min. 4 years experience in brand management
• Experience in 360 marketing communication, B2C marketing and market research
• FMCG and/or retail experience are plus
• High interpersonal & communication skills
• Result oriented and highly motivated approach with entrepreneurial drive
• Fluent in English, (Proficiency)

Job Description

• Responsible from managing brand communication strategies, developing and executing marketing communication calendar in accordance with business objective
• Performing advertising campaigns with 360 communication ATL/BTL (TVC, digital, radio, printed media, outdoor and PR)
• Responsible for consumer and product research in order to understand brand health, category needs and consumer & customer behaviors
• Managing social media contents, daily follow-up and executing new projects
• Responsible from all customer touchpoints in accordance with the communication plan
• Coordination and execution of corporate social responsibility projects and event management
• Managing relationships with 3rd party agencies (creative, social media, PR, event)
• Coordination of the new product/menu designing process with R&D, supply chain, production teams..
• Follow up and management of the marketing budget
• Assisting marketing manager of pricing strategies.