İş Yerinde
İş Yerinde
Job Type
Periodical
Position Level
Specialist
Department
Marketing
Marketing
Application Count
375 application
Job Type
Periodical
Position Level
Specialist
Application Count
375 application
Department
Marketing
QUALIFICATIONS AND JOB DESCRIPTION
REQUIREMENTS:
- Fluency in Turkish and English essential
- Digital channel management experience (websites, SEO, social media channels, content management)
- Marketing automation platform experience (for instance Eloqua/Pardot/Hubspot/Marketo)
- Experience in project planning, project management and working to deadlines
- Experience of working in B2B marketing would be an advantage
- Continually curious about customer behaviors and different ways/channels to engage with customers
- 6 months fixed term contracted position
JOB DESCRIPTION:
Marketing automation & lead management:
- Develop and maintain a prospect and customer contact database for the country and ensure compatibility with GDPR.
- Work with EMEA digital marketing team and the local sales/marketing team to develop email marketing templates, lead scoring models, automated drip and nurture campaigns to drive customer engagement and generate measurable sales opportunity pipeline in the region..
- Be the main responsible for all lead capture forms in the region, including web forms and event forms. Work close with local lead catchers/lead stewards to ensure a smooth connection between marketing automation system and CRM.
- Utilize EMEA dashboard and reporting environment to drive performance marketing for the region.
- Actively participate in the marketing automation platforms and be the country champion for marketing automation.
Web and Social Media:
- Actively participate in creation of company website for the country, develop the site further and keep its content and structure updated.Cooperate with EMEA SEO expert(s) to keep the web-sites optimized for leading search engines (SEO).
- Support with creation of local segment campaign pages, ensure that they are tagged properly.
- Leverage central website dashboards to track and report on agreed metrics to monitor site engagement, content effectiveness and recommend changes to publishing processes.
- Operationalize social promotion of relevant content using standard social channels.
Media Buying:
- Participate in creation of media plans as a part of the integrated campaigns in cooperation with the Central Segment Team and Central Media Buying Agency.
- Drive active adoption of digital media buying tactics in the country (PPC, programmatic display, email campaigns to third party data bases, social media advertising etc).
- Ensure a timely availability of media buying assets and PPC workbooks in a local language.
Preferred Candidate
Dijital Pazarlama Uzmanı pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.
Dijital Pazarlama Uzmanı Dijital Pazarlama Uzmanı Maaşları Dijital Pazarlama Uzmanı Nasıl Olunur? Dijital Pazarlama Uzmanı Nedir? Dijital Pazarlama Uzmanı İş İlanlarıHakkımızda
Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We a
Şirket Sayfasına GitYan Haklar
Özel Sağlık Sigortası, Yemek Kartı (Setcard, Ticket, Multinet, Sodexo vb.), Prim, Hayat Sigortası.
Dijital Pazarlama Uzmanı pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.
Dijital Pazarlama Uzmanı Dijital Pazarlama Uzmanı Maaşları Dijital Pazarlama Uzmanı Nasıl Olunur? Dijital Pazarlama Uzmanı Nedir? Dijital Pazarlama Uzmanı İş İlanları