Partnership & Loyalty Marketing Executive

EDENRED TÜRKİYE

Edenred is the world leader in transactional solutions for companies, employees and merchants. Whether delivered via card, mobile app, online platform or paper voucher, all of these solutions mean increased purchasing power for employees, optimized expense management for companies and additional business for affiliated merchants.

Edenred's offer is built around three business lines:

Employee benefits (Ticket Restaurant®)

Fleet and mobility solutions (Ticket Business, Travel Platform)

Complementary solutions (Ticket Compliments incentives and rewards, Ticket Service public social programs)

Edenred Türkiye brings together a unique network of 1,5 million employees, 24.000 companies and public institutions, and 40.000 affiliated merchants.

Qualifications

·University degree in related fields

·Minimum 5 years of experience in Partnership & Loyalty Marketing

·Experience in B2B and corporate communication

·Strong project and process management including planning and budgeting and working to deadlines

·Strong analytical and problem solving skills

·Excellent command of English

·Completed military service for male candidates

Job Description

·Develops specific loyalty marketing strategies; carry out the negotiation process with potential partnerships, create beneficial campaigns in the favor of our end users and corporate clients,

.İnitiates and negotiates campaigns with potential partners targeting the clients and end users,

·Work collaboratively with partners in technology and rider experience to operationalize loyalty initiatives and recognition programs,

·Manage loyalty programs targeting end users and affiliates also partnership programs for all communities,

·Regularly monitor and report performance of all programs to take proactive actions,

·Devise cost effective solutions to increase satisfaction of affiliated partners and also create opportunities to generate additional revenue,

·Gain in depth knowledge of needs and expectations of target groups through utilizing regular surveys,

·Ensure delivery of maximum value for the target groups with all loyalty programs implemented within budget limit,

·Actively follow up, report and compile actions taken by competitors for loyalty, upselling, cross selling and launch of new offers etc.

·Manage and coordinate all customer and affiliate events,

·Manage end user targeted marketing activities,

·Establish effective coordination with teams.