Senior SEO Specialist

erc estetik sağlık turizm ltd şti

·         Execute and improve all organic search tactics for Google.

·         Ability to evaluate Backlink Structure, conduct backlink studies, competitor analysis, and other offsite optimizations

·         Excellent keyword research performance & knowledge of the semantic concept

·         Optimize copy and landing pages for maximum organic exposure and conversions while maintaining engaging plus targeted content.

·         Analyze web analytics to drive insights and data-driven content optimization recommendations.

·         Perform ongoing keyword expansion including identification and implementation of keyword opportunities.

·         Write and design pages optimized for SEO staying true to brandings standards.

·         Stay up-to-date with search engine updates to identify and implement contemporary, SEO-driven strategies.

·         Work with the webmaster to ensure the website conforms to usability and mobility standards.

·         Perform site audits and work with the development team to ensure all back-end functionality 

·         Collect and analyze data to identify trends and insights to achieve maximum ROI in organic campaigns.

·         Track, report, and analyze website analytics and SEO initiatives and campaigns.

·         Research and analyze the competition and competitor websites.

·         Work with content and marketing teams to drive SEO in content creation and promotion.

Requirements:

·         Bachelor’s degree in Advertising, Marketing, Communications, Business, or related fields.

·         Google Analytics Certified.

·         Must have at least 4 years of experience in digital marketing and SEO.

·         Excellent understanding of contemporary digital marketing principles, strategies, and best practices.

·         Synergized understanding of other forms of digital marketing including content marketing, PPC, conversion optimization, landing page optimization, paid marketing, re-targeting, etc..

·         Proven experience implementing SEO campaigns.

·         Solid understanding of performance marketing, conversion, and organic customer acquisition.

·         In-depth experience with website analytics tools Including Google Analytics, SEMrush, etc..,

·         Verbal and written communication skills in both Turkish and English, good command of English-enough to follow SEO blogs