Marka Yöneticisi / Yönetmeni

Gizli Firma

As Brand Manager, you will be involved in identifying customer, brand and shopper insights using both B2B ans B2C customer segments. With these insights, you will help to develop the strategies and layouts designed to drive category, brand and retail customer growth. You will be responsible for ensuring that the company's products, services, and product lines within their domains resonate with present customers as well as potential customers; and also you  will monitor trends and keep an eye on competition in the marketplace. In this challenging and varied role, you will coordinate the establishment of integrated brand plans, the management and presentation of effective brand planning including optimal product ranging and production management recommendations and be a key part of the development and launch of new products.

Critical to your success will be:

• Being end-to-end responsible for the strategic value and positioning of thebrand
• Having the ability to collect, analyse and interpret data into actionable insights
• Collaborate positively within the Sales team and Production Department members
• Create Product Categories according to Company Perspective and growth strategies
• Leading new sales channels launch programs like B2B and B2C e-commerce channels

• Manage revenue and expense budgets and track Marketing KPIs as a first level responsible in the company, accordingly.    

Key Responsibilities

• Marketing Partner’s (Agency and Outsourced) management, problem definition & drive alignment on business goals, defining target KPIs and tracking.
• Creates brand requirements, agency briefs; works with partners to identify business value; leads prioritization of backlog; maintains brand management essentials.
• Effectively partners and collaborates with both senior managers; preparing periodic brand and product category management reports (both analytical and verbal).
• Prioritization and ownership across multiple deliverables and cross-team initiatives
• Responsible for overall product category tree; with financial targets.
• Defines sales goals, KPIs, measurement plans for spesific period and time with channel management approach.
• Stays abreast of new technology ad product range development capabilities and leverages knowledge in contributing to product ranges. Recommends and plans innovative products and specialties.
• Manages product category marketing roadmaps for both online & offline marketing channels.
• Builds effective relationships with key stakeholders and cross functional teams
• Develop insights and recommendations by combining data points from multiple internal and external resources
• Develop and communicate strategies with Sales Organization to achieve growth targets.
• Leading the annual planning process, including Marketing Business Plans and Brand Plans, Financial Planning (with Revenue & Expense dimensions)
• Build and implement sales channel strategies and assists in developing annual sales growth targets.
• Conduct regular customer planning meetings with Sales.
• Monitor the marketplace and make necessary recommendations to organization
• Develop tracking and management of KPIs to internal organization
• Analyze and provide insights on merchandising & packaging.
• Managing retail stores’ brand requirements and customer experience as a first responsible.
• Analyze pricing (both everyday and promotional) across key product lines and competitive brands
• Monitor both B2B and B2C Customer feedbacks (insights studies, feedbacks, and research) and develop new strategies and actions to meet customer needs.
• Accelerate the growth of B2C and B2B sales across e-commerce platforms through various acquisition, conversion and retention strategies.
• Ensure the user experience on e-commerce sales channel has a high standard; plan ongoing testing and optimization of the user journey
• Communications planning and execution on the sites and in paid digital channels
• Data analysis for sales reporting and consumer insight generation
• Using consumer and industry research to improve the brand's position
• Create and launch brand campaigns, including concepts, objectives, and execution tactics across both digital and offline channels.
• Define, drive and measure KPIs for all campaigns and digital channels.
• Develop tools and processes needed to measure ROI across all marketing initiatives.
• Develop a comprehensive understanding of the consumer journey and content strategy, ensuring the site requests are measured against these components.

Qualifications

• Bachelor’s degree or equivalent experience in Business Administration, Economics, Social Sciences, or Related Field (Masters Degree will be an asset)
• At least 3 years experience in marketing, brand management.
• Demonstrated ability to work with multi-departmental working environment.
• Detailed and results-oriented, able to analyze data to justify product decisions and apply key learnings.
• Ability to apply knowledge of business principles and practices to achieve successful outcomes in cross-functional projects and activities
• Strong verbal and written communications skills
• Interest in brand building and consumer focused thinking
• Ability to balance multiple priorities and meet deadlines
• Willingness to work collaboratively and learn from others 
• Highly motivated to collect customer best practices, channel + shopper trends, and category insights data and knowledge.
• Ability to thrive in a fast-paced environment with minimal supervision. An analytical person who can evaluate opportunities, data results, and marketing efforts will process insights to make campaign recommendations.
• Analytical grounding and thought process in order to both prioritize opportunities and evaluate the performance of marketing efforts.
• A highly entrepreneurial spirit and are comfortable working with the ability to focus and thrive under minimal guidance.
• Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
• MS Office proficiency, specifically Excel and Power Point; ERP knowledge will be an asset (Logo)
• Self-starter with strong project management skills
• Strong analytical skills with ability to develop and deliver presentations
• Possess persuasive leadership and influencing skills
• Strong communication skills with the ability to develop and deliver presentations to senior managers and work effectively cross-functionally
• Strong analytical skills, the ability to collect, interpret data, identify insights and develop growth strategies
• Experience in e-commerce business line will be an asset.
• Experience with data (google analytics, social media metrics etc.)
• Ability and willingness to travel up to 20%