Email Marketing Specialist

GKFX

A leading company in finance industry seeking an email marketing specialist for in-house location in Istanbul office.

• 1-3 years email channel experience, with hands on experience building and deploying promotional and transactional emails
• Intermediate knowledge of HTML/CSS coding preferred
• Experience with eMarsys a plus, but not required
• Ability to work in a fast paced and progressive environment
• Highly organized and detail-oriented - can execute complex tasks flawlessly and with minimal oversight
• Strong communication and team skills
• Ability to understand and produce insights from email performance data
• Ability to work cross-functionally with the creative, product, data & engineering teams
• Familiarity with Google Analytics, Tableau, a plus
• Bachelor's Degree with strong academic performance
• Solid written and verbal communication skills in English

İŞ TANIMI

• Oversee the development & execution of client engagement, acquisition, and retention email campaigns
• Own and drive creative briefs, copy requests and updates for new and existing email programs
• Work cross-functionally with other marketers, product managers, engineers, and data analysts
• Synthesize and share results following each campaign (i.e. channel-level performance results, feedback from cross-teams and learnings/insights for future campaigns)
• Execute ongoing testing regimen (subject lines, layout, format, frequency, etc.) to continuously improve email performance focused on user engagement
• Works with third party email software provider to manage, execute, optimize email campaigns