Digital Marketing and Communication Specialist

Grafton

Grafton, one of the world's most famous recruitment companies, offers first-class recruitment service, talent management and human resources solutions with over 30 years of experience in Europe as a Gi Group brand.

With 40 offices and more than 500 employees in 11 countries in Europe, Grafton employs more than 30,000 temporary and permanent professionals every year.

We are looking for a Digital Marketing & Communication Specialist for a global manufacturer of industrial tools and equipment.
As an experienced Digital Marketer, you will be a part of their fast-growing, creative marketing and communication team, taking charge of creating and executing new digital strategies locally in collaboration with global team.

Responsibilities;

• Plan and implement digital marketing strategies that are targeted, relevant and timely across the entire customer experience to increase customer awareness, engagement, acquisition, and conversion (e.g., SEO/SEM, database marketing, email, social media, and display advertising),
• Use the marketing automation system (Marketo) to create a lead, to take an active role in the integration of CRM and marketing automation in the upcoming process,
  
• Develop and coordinate content for website, articles, videos, email campaigns, webinars, virtual events and social media,
  
• Focus on the efficient generation of qualified sales leads via digital channels,
  
• Focus on increase the customer experience journey,
  
• Manage high quality video shootings and post production process,
  
• Adopt and implement new digital global projects and best practices locally,
  
• Create and launch communication campaigns on new products,
  
• Create and implement digital marketing plan, social media marketing plan,
  
• Organize customer events and  dealer’s meeting, prepare local marketing printed and promotional materials.
  

Requirements & Competencies;

• University degree
• Minimum 2 years of professional experience in digital marketing and communications or equivalent,
• Research and follow up trends in digital world,
• Having knowledge on digital advertising tools as like SEO and Google Ads,
• Good knowledge Adobe Suite, MS Office and PowerPoint,
• Good knowledge of the English language (both written and spoken),
• Experience in digital marketing and inbound marketing,
• Excellent presentation and communication skills,
• Planning and organizational skills,
• Customer-oriented and result-driven,
• Creative and open to new ideas.

"Wyser İşkur’un denetiminde olan 09.01.2018 tarih ve 786 No’lu lisans sahibi özel istihdam bürosudur.”