Marketing Manager – B2B & Lead Generation

infoTRON A.Ş.

infoTRON and +90 Digital Factory are looking for a results-drivenMarketing Manager with strong B2B marketing experience who can turn marketing activities into measurable business opportunities and qualified leads.

The primary focus of this role is not only to increase brand awareness, but also to build and execute a marketing strategy thatgenerates qualified leads, creates sales opportunities, and contributes directly to the sales pipeline.

We are looking for someone who understands complex B2B sales environments, knows how to reach the right companies and decision-makers, and can closely align marketing activities with commercial objectives.

Key Responsibilities

• Develop and execute the B2B marketing strategy for infoTRON and +90 Digital Factory in line with business and sales objectives.
• Plan and manage lead generation and demand generation activities to create qualified business opportunities for the sales teams.
• Identify target industries, companies, buyer personas, and key decision-makers and develop targeted campaigns accordingly.
• Plan, execute, and optimize digital campaigns across LinkedIn, Google Ads, email marketing, and other relevant B2B channels.
• Manage the entire marketing funnel and monitor lead quality, conversion rates, and campaign performance.
• Work closely with sales teams to improve the lead-to-opportunity conversion process and ensure effective follow-up of marketing-generated leads.
• Track lead sources, MQLs, SQLs, opportunities, and pipeline contribution through CRM systems.
• Develop and manage Account-Based Marketing (ABM) initiatives for strategic accounts and target industries.
• Plan and coordinate webinars, trade shows, events, email campaigns, content marketing, and other B2B demand-generation activities.
• Optimize websites, landing pages, and digital content to improve lead conversion.
• Prepare and manage the marketing budget and continuously monitor campaign performance andmarketing ROI.
• Coordinate marketing activities with international technology vendors, manufacturers, and business partners.
• Manage vendor-supported marketing programs and Marketing Development Funds (MDF), including planning, utilization, and reporting.
• Collaborate with sales and business development teams to design sector-, product-, and solution-specific customer acquisition campaigns.
• Define, monitor, and regularly report marketing KPIs and commercial results to senior management.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Engineering, or a related field.
• Proven experience in B2B marketing, preferably within technology, engineering, industrial solutions, software, manufacturing, or other complex B2B environments.
• Hands-on experience in lead generation, demand generation, and customer acquisition.
• Strong understanding of B2B sales funnels and the ability to connect marketing activities withleads, opportunities, pipeline, and revenue.
• Experience in digital and performance marketing, campaign management, and conversion optimization.
• Experience with CRM and marketing automation platforms.
• Good knowledge of tools such as LinkedIn Campaign Manager, Google Ads, Google Analytics, and related digital marketing platforms.
• Experience in marketing budget management and ROI analysis.
• Strong analytical skills with a data-driven and performance-oriented mindset.
• Ability to work closely and effectively with sales and business development teams.
• Strong communication and stakeholder management skills.
• Experience in managing relationships with international vendors and technology partners is a strong advantage.
• Excellent command of written and spoken English is required.
• Strong leadership, planning, and coordination skills.