Growth Marketing Specialist / B2B

Kariyer.net

As a 26-year-old technology firm aiming to achieve beneficial endeavors for both the present and the future by harnessing our power from technology, we operate under the motto "Our Power is Finding Jobs." With the strength gained from connecting millions of individuals to employment opportunities and assisting hundreds of thousands of employers in finding their ideal colleagues, our company grows stronger day by day, solidifying our leadership position in the market thanks to our young and dynamic team.

Your Profile

• Bachelor’s degree in Engineering, Business, or Economics; a master’s degree is a plus
• 3+ years of experience in B2B marketing, with a proven track record in growth-focused roles.
• Strong understanding of marketing funnels, lead generation and customer lifecycle management
• Expertise in marketing channels (SEO, e-mail marketing, content marketing, social media etc.)
• Proficiency in marketing automation tools, CRM systems and analytics platforms
• Data-driven mindset with the ability to translate insights into actions
• Excellent communication skills, both written and verbal, with the ability to convey complex ideas clearly and concisely
• Problem-solving and decision-making skills
• Results-driven and focused on delivery

Your Role

• Develop and execute comprehensive B2B growth marketing strategies tailored to each stage of the customer lifecycle such as acquisition, retention, upsell/xsell
• Analyze current and potential customers to uncover growth opportunities and maximize sales potential
• Identify and act on new growth opportunities through data-driven experimentation and A/B testing
• Develop go-to-market (GTM) strategies and support their implementation.
• Design, implement and optimize multi-channel marketing campaigns, utilizing both digital and offline tactics to engage key industry decision-makers
• Create compelling, data-backed content to enhance customer proposals and influence decision-making during the sales cycle
• Collaborate cross-functionally using a project management approach to ensure clear communication and effective stakeholder engagement
• Stay up-to-date with industry trends and best practices, continuously bringing fresh ideas to the table to maintain our competitive edge

What We Offer?

• Working with the latest technology and tools in a young and dynamic environment with a collaborative agility culture
• Being part of a data and customer centric culture
• Growing your career through internal/external trainings
• Benefiting from preboarding and onboarding programs for a rapid adaptation to the organization and quick start to your role
• Complementary private medical insurance and accident insurance,
• Gifts for special days
• No dress-code and we work at hybrid