Digital Marketing Specialist (Hybrid)

Lincoln Electric Türkiye

QUALIFICATIONS

• Bachelor’s degree in Communications, Marketing, Economics, or related field,2-4 years of experience in similar roles, focused on the development of online marketing/e-commerce projects,
• Experience working with a B2B environment and active use of Digital/Internet and online applications,
• Excellent verbal and written communication skills in English,
• Excellent computer skills including PowerPoint, Excel, Google Analytics, Google Ads, Photoshop,
• Team orientation with the ability to work independently and organizational skills,
• Strong analytical, communication skills and teamwork.,
• Good at problem-solving and able to take initiative,
• Preferably Living/willing to live in Istanbul Anatolian Side or Kocaeli.

JOB DESCRIBTIONS

• Have a lead role in the day-to-day maintenance of our social media channels (Facebook, Instagram, LinkedIn and Youtube) with social media agency,
• Website performance & content management (CMS, SEO, SEM),
• Measurement and analytics of marketing activities performance, budget management, and preparation of monthly reports,
• Development of marketing materials for online and offline campaigns, e-mailings, product launches,
• Managing PR activities such as press releases, interviews, and advertorials,
• Take an active role in Corporate Communication planning,
• Support the Sales team with dedicated promotional activities,
• Have an active role in corporate global digital transformation projects and implementation of those projects in Turkey.